Design Director, Branding

Cruitical is hiring on behalf of an AI hardware and software startup building interfaces that move at the speed of thought. Their device listens across conversations, meetings and the signals of everyday life, then acts on them. Because calendar and email are connected, it drafts the follow-up and completes the task instead of only reminding you it exists. Seed-funded and only months old, they already have a global team dozens strong and a founding team that has built and shipped a category-leading device in this exact space. Closed beta is live and going well. Public launch is being prepared.

The Role:

You decide how this company looks and how it is understood. That means the visual identity across brand, marketing, product and content, the campaigns and launch materials that carry it, and the design principles that keep it coherent once other people start using them.

This is hands-on by design. It is a design role, not a management one, with room to grow into leadership later. You'll be making the work, not reviewing it.

Month 1: You've formed a point of view on where the identity is today and where it needs to go, and shipped something visible that demonstrates it.

Month 3: The identity holds together across surfaces, launch collateral is landing, and the principles are written down clearly enough for marketing and product to apply them without you in the room.

Who thrives here:

• You've built a visual identity, not only applied one. Systems that stay coherent across brand, marketing, product and content. Craft in individual pieces matters less than whether the pieces belong to each other.
• You still make the work. Strategy and execution live in the same pair of hands here. If your recent years have been spent directing rather than designing, this will feel like a step back rather than the role it is.
• You make hard things legible. The central problem is taking a product that is genuinely difficult to explain and making it clear, desirable and culturally relevant to people who don't care how it works.

Some nice-to-haves:

• Luxury, DTC, wellness or technology brand work
• Motion and web alongside static
• Experience where brand had to span a physical product and the software around it

Why this role?

Brand here is a business problem rather than a decoration exercise. The company is pre-launch, the category is crowded with products that sound identical, and the thing that separates this one is hard to convey in a sentence. That's the design problem, and it's genuinely open.

$150,000 to $170,000 base plus equity. US Remote. You'd partner with Marketing, Product and leadership directly, and the work you make defines the first impression the market ever forms of this company.

About the hiring process

This role is being filled through Cruitical's assessment platform. Everyone who applies gets an actual shot at the role and guaranteed actionable feedback.

Instead of six rounds of interviews, you'll complete a structured work simulation that mirrors the actual job. You'll work with real tools, solve an ambiguous problem, and demonstrate how you think. The company gets signal on what you can actually do. You get signal on whether this is work you'd enjoy.

You do this once, and we match you to fitting jobs at accelerated stages. Fair, and fast, for everyone involved.

Apply here or reach out to learn more about the company.