Influencer Affiliate Marketing

About Us
SWATI is a premium coloured lens brand, Swedish at heart and global by nature. We make lenses for people who use style to express every side of themselves, and we're building a brand around the freedom to be your own kind of beautiful.

Headquartered in Sweden and operating across 100+ markets, we move fast and think big. We're a startup in growth mode, scaling quickly and aiming high. We want sharp, creative people who want to grow with us and help build something big.

The Role
We're looking for a sharp, relationship-driven Influencer & Affiliate Specialist with 3+ years of experience to own SWATI's affiliate and influencer programs end to end. This is not a hands-off coordination role.

Your first priority is our affiliate program. Reaching out, and turning our affiliates into a base of active, well-matched revenue drivers. From there you own the full loop, from first contact to tiering, product send-outs, and performance.

Alongside that, you'll run a lighter creator track: finding the right influencers, briefing them well, and turning the content that comes back into a steady stream of high-performing UGC for our paid and organic channels.

What You'll Do

• Affiliate programs (UpPromote): Own our affiliate programs end to end on UpPromote. Categorise and assign each affiliate to the right program and tier.
• Activate our pipeline: Activate our existing influencer leads, run outreach, and convert them into active affiliates.
• Onboarding and send-outs: Send products through Shopify, track delivery to completion, and get each affiliate set up to start creating.
• Media and assets: Make sure affiliates always have the correct, up-to-date media gallery to create from.
• Inbound: Handle all new incoming affiliate applications, vetting and placing them into the right program.
• Relationships and support: Keep in regular contact with affiliates, support them, and keep the partnerships healthy.
• Performance and partnerships: Keep an eye on top-performing affiliates and bring them into paid partnership ads.
• Creator sourcing and briefing: Source and vet creators across Instagram, TikTok, and YouTube, write clear, on-brand briefs, and run outreach that earns replies.
• Content into UGC: Review incoming content against the brief and brand standards, give specific feedback, and turn the best of it into high-performing UGC for paid and organic.
• Brand consistency: Ensure every partnership and piece of content feels unmistakably SWATI, across paid and organic and across all 100+ markets.

What We're Looking For

• Affiliate and influencer experience: 3+ years running affiliate and/or creator programs, ideally in D2C, beauty, or lifestyle. Proven ability to manage creators and affiliates end to end.
• Organised operator: Comfortable running many affiliate relationships, send-outs, and deliverables at once, across markets, without dropping detail or deadlines.
• Outreach and relationships: You run outreach that gets replies and build long-term relationships, not one-off transactions, from first contact through delivery and follow-up.
• Sharp creative judgment: A strong eye for which creators and which content will actually perform, and the ability to give feedback that improves the work without micromanaging it.
• Platform knowledge: Deep on Instagram, TikTok, and YouTube, organic and paid. You know the formats and spot trends before they peak.
• Hungry and driven: You want to take ownership, move fast, and help push SWATI to the next level. You bring energy and ideas, not just execution.