Creative Strategist

About SWATI
SWATI is a premium coloured lens brand, Swedish at heart and global by nature. We make lenses for people who use style to express every side of themselves, and we're building a brand around the freedom to be your own kind of beautiful. Headquartered in Sweden and operating across 100+ markets, we're a startup in growth mode, scaling fast and aiming high.

The role
We're building our paid acquisition engine, and the creative is what makes or breaks it. This role owns that creative thinking.

Put simply, you figure out which ads work, why they work, and how to make more of what works. You sit between the numbers and the people who make the assets, turning what the data tells you into clear briefs that our designers, editors, and creators can run with. As AI floods every feed with cheap volume, the brands that win are the ones with sharper ideas and better messaging. That's your job to own.

You'll work day to day with our performance marketing team, and closely with the brand team, our creators, and outside agencies.

What the job looks like
You'll set the direction for our paid creative and keep a steady rhythm of briefs going out across Meta, TikTok, and wherever else we spend. Strong briefs are the heart of the role, so that's where your time goes.

You'll live in the performance data, reading hook rate, hold rate, click-through, and conversion to spot what's landing, then diagnose why. When an ad underperforms, you can tell whether it lost people at the first second or halfway through, and you brief the fix accordingly.

You'll write UGC scripts that sound native to each platform, and guide creators and editors so the final cut feels real, tells a clear story, and drives action.

You'll run testing like an experiment, not a guess: a hypothesis, an angle, a hook, a structured test, a read on the result. And you'll own the operational side too, the asset library, naming, and agency handoffs, because that's what lets us move at speed.

Finally, you'll keep an eye on the market, tracking what's working in beauty and D2C so we borrow smart and stay ahead. You'll shape how we source, brief, and test influencer and UGC content as a real performance channel, and keep our output within cosmetic and platform ad rules.

Who we're looking for
You get both sides of this: the craft and the numbers. You know what makes someone stop scrolling and buy, and you can back a creative call with data rather than taste alone.

You've written briefs and scripts that actually moved metrics, and you have a clear point of view on hooks and direct-response formats. You're already using AI creative tools in your workflow, not as a novelty but to move faster. You're fluent in the metrics that matter, from hook rate through to CAC and LTV to CAC. You've run the full creator pipeline before, from finding people to briefing and testing them.

Most of all, you're motivated. You want to own something real, you move quickly, and you want your work seen across 100+ markets as we grow.

Experience in beauty, cosmetics, fashion, or D2C is a strong plus.