Performance Marketing/Digital Marketing Executive (Clone)

Job Title & Department
E-com Marketing

Experience (in years)
1-4 Years

Working Days In Week
5 DAYS

JOB DESCRIPTION

ROLE OVERVIEW
We are looking for a results-driven Performance Marketing Executive/Manager to plan, execute, and optimize paid digital marketing across multiple channels. The ideal candidate should have strong analytical skills, hands driven mindset to improve ROI and customer acquisition.

DUTIES & RESPONSIBILITIES

Plan and execute paid marketing campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Other performance channels

Manage campaign budgets and optimize:
• CPC
• CPL
• CAC
• ROAS
• ROI

Monitor and analyze campaign performance using:
• Google Analytics
• Google Tag Manager
• Meta Business Manager
• Reporting dashboards
Create A/B tests for:
• Ad creative’s
• Landing pages
• Audience segments
• Ad copies

Conduct audience targeting, keyword research, and competitor analysis.
Coordinate with design and content teams for campaign creative’s.
Generate weekly/monthly performance reports and actionable insights.
Track conversions, attribution models, and funnel performance.
Stay updated with latest digital marketing trends and platform updates.

HIRING COMPETENCIES
Qualification, Mandate Knowledge & Skills
• Strong analytical and reporting skills.
• Excellent communication and problem-solving abilities.
• Bachelor’s degree in Marketing, Business, or related field.
• 1–5 years of experience in performance marketing/digital marketing.

Strong knowledge
• PPC advertising
• Paid social campaigns
• Conversion optimization
• Retargeting strategies

Hands-on experience with:
• Google Ads
• Google Analytics
• Google Tag Manager
• Meta Ads Manager

Good understanding of:
• SEO basics
• Landing page optimization
• Marketing funnels
• Attribution tracking
Additional Knowledge & Skills

Certifications in:
• Google Ads
• Meta Blueprint
Preferred KPIs
• Lead generation
• Customer acquisition
• ROAS improvement
• Conversion rate optimization
• Revenue growth through paid campaigns