Social Media Manager

About Us

SWATI is a premium coloured lens brand, Swedish at heart and global by nature. We make lenses for people who use style to express every side of themselves, and we're building a brand around the freedom to be your own kind of beautiful.

Headquartered in Sweden and operating across 100+ markets, we move fast and think big. We're a startup in growth mode, scaling quickly and aiming high. We want sharp, creative people who want to grow with us and help build something big.

The Role

We're looking for a Social Media Manager to own how SWATI shows up across social and our Shopify stores. This is a high-output, content-led role at the heart of our creative engine.

You'll run two things at once: the SWATI brand accounts and our founder's channels. Those two feeds are the front door to the brand, and how they work together is yours to define.

You'll run the content function end to end, planning it, creating it, and publishing it, all while keeping SWATI unmistakably premium and always connecting with our audience. You won't do it alone. You'll work closely with our video editor and graphic designer, briefing them and using their output.

We are looking for needle movers. You are used to increasing reach, engagement, community, and the customers social brings in.

What You'll Do

• Content calendar: own and run the calendar across channels, holding a consistent, intentional publishing rhythm.
• Social: strategise, create, schedule, and publish across Instagram, TikTok, YouTube, and Snapchat, tuned to each platform.
• Founder and brand: run both the SWATI brand accounts and our founder's channels, keeping them distinct but connected.
• Content themes: build recurring content themes and formats that give the feed structure and give us something to scale.
• Influencer content: work with content from creators and influencers, editing and turning their content into assets that perform across organic and paid.
• Website assets: keep store visuals current and on-brand, including product and collection imagery.
• Community: manage community interactions, responding to comments and DMs in the brand's voice.
• Work with the creative team: brief and collaborate with our video editor and graphic designer, so content ships at volume without losing polish.
• Quality control: proofread and brand-check content and ads produced and edited by external agencies.

What We're Looking For

• A premium eye: strong taste and instinct for luxury beauty aesthetics, with a feel for what looks and feels unmistakably SWATI.
• Visual content skills: you can take an idea from concept to finished post, creating video and images that stop the scroll.
• Tool fluency: hands-on with content creation and editing tools such as Canva and CapCut, or equivalents.
• Behind and in front of the camera: comfortable shooting content, including alongside the founder, and directing simple shoots.
• Platform-native: deep on Instagram, TikTok, YouTube, and Snapchat formats, specs, and trends, organic and paid, and you spot trends before they peak.
• Creator-fluent: you've worked with influencers and creators before, and you know what makes their content convert rather than just look good.
• You move the needle: you set targets, read the numbers, and change what you're doing based on them. Output alone isn't the point.
• Meticulous: proofreading and brand-checking are second nature, including work produced by agencies. Nothing ships slightly off.
• Speed under volume: you produce a lot, across formats, without dropping quality or brand alignment.
• Hungry and driven: you want to grow fast, take ownership, and help push SWATI to the next level. You bring energy and ideas, not just execution.
• Experience: 3+ years in content creation, social media, or digital marketing, with native-level English for captions and community.
• Bonus: hands-on with AI image and video tools to work faster and expand what's possible.