Social Media Manager

About Us
SWATI is a premium coloured lens brand, Swedish at heart and global by nature. We make lenses for
people who use style to express every side of themselves, and we're building a brand around the freedom to be your own kind of beautiful.

Headquartered in Sweden and operating across 100+ markets, we move fast and think big. We're a
startup in growth mode, scaling quickly and aiming high. We want sharp, creative people who want to grow with us and help build something big.

The Role
We're looking for a Social Media Manager to own how SWATI shows up across social and our Shopify stores. This is a high-output, content-led role at the heart of our creative engine. You'll run the content function end to end, planning it, creating it, shooting it, and publishing it, all while keeping SWATI unmistakably premium and always connecting with our audience.

What You'll Do
• Content calendar: own and run the calendar across channels, holding a consistent, intentional
publishing rhythm.
• Social: create, schedule, and publish across social, primarily Instagram and TikTok, tuned to each
platform.
• Website assets: keep store visuals current and on-brand, including product and collection imagery.
• Ad creative: produce static and video ads for paid social.
• Community: manage community interactions, responding to comments and DMs in the brand's voice.
• Content production: create, edit, and shoot content across formats, including on-camera shoots
alongside the founder.
• Quality control: proofread and brand-check content and ads produced and edited by external
agencies.

What We're Looking For
• A premium eye: strong taste and instinct for luxury beauty aesthetics, with a feel for what looks and
feels unmistakably SWATI.
• Visual content skills: you can take an idea from concept to finished post, creating video and images
that stop the scroll.
• Tool fluency: hands-on with content creation and editing tools such as Canva and CapCut, or
equivalents.
• Behind and in front of the camera: comfortable shooting content, including alongside the founder,
and directing simple shoots.
• Platform-native: deep on Instagram and TikTok formats, specs, and trends, organic and paid, and you
spot trends before they peak.
• Meticulous: proofreading and brand-checking are second nature, including work produced by
agencies. Nothing ships slightly off.
• Speed under volume: you produce a lot, across formats, without dropping quality or brand alignment.
• Hungry and driven: you want to grow fast, take ownership, and help push SWATI to the next level.
You bring energy and ideas, not just execution.
• Experience: 3+ years in content creation, social media, or digital marketing (degree optional),
with native-level English for captions and community.
• Bonus: hands-on with AI image and video tools to work faster and expand what's possible.