Content & Demand Generation Lead (Part-Time)

Build a content and demand engine that works across channels. Turn founder, product, and customer insight into clear messages and useful assets, then distribute them where the evidence says prospective buyers actually pay attention.

LinkedIn may be part of the mix, alongside the website, search, email, newsletters, webinars, partner channels, other social platforms, and selective paid amplification. Success is measured by qualified demand, conversion, and reusable market insight.

About Tegy
Tegy is building the strategy team ambitious companies wish they had. It turns messy business context into defensible decisions, models, memos, decks, and action plans with senior-grade rigor on demand.

Tegy is built by RocketMinds, a group of experienced founders, investors, strategists, and operators. That creates a deep base of useful ideas, customer problems, methods, and proof to turn into a distinctive market presence.

Why join now
• Define a durable voice and content system that can scale across channels.
• Work directly with founders and subject-matter experts who can supply real insight.
• Choose channels based on audience behavior and evidence.
• Connect content to capture, nurture, product interest, and revenue.
• Build reusable assets and operating rhythms that compound over time.

Three ways to own growth at Tegy
Tegy is recruiting across three complementary lanes. The Growth Lead owns the overall growth system. The Content & Demand Generation Lead builds the content-to-demand engine across channels. The Community & Partnerships Lead develops relationship-led distribution through communities and ecosystem partners.

Apply to the lane that best matches your proof. We will cross-consider strong candidates across all three without asking them to reapply.

What you will own

1. Audience, message, and editorial direction. Define the people Tegy needs to reach, the problems and points of view that matter to them, and the stories that make the product credible.
2. Content production system. Turn interviews, product insight, customer questions, methods, and proof into articles, emails, social content, landing pages, videos, webinars, and reusable sales assets.
3. Channel and distribution choices. Select and operate the right mix of website, search, email, newsletters, social, partners, events, and paid amplification based on buyer behavior and evidence.
4. Demand capture and nurture. Build useful calls to action, landing paths, lead capture, email follow-up, and handoffs into product or conversation.
5. Measurement and learning. Track qualified attention, capture, intent, conversion, and revenue signal, then use the evidence to change the message, asset mix, and distribution plan.

What success looks like
The initial paid 30-day project should produce:
• A focused content and demand thesis covering audience, message, offer, channels, and measurement.
• A sustainable editorial, production, approval, and repurposing rhythm.
• Eight to twelve publish-ready assets across product, problem, point-of-view, proof, and offer formats.
• Two or three distribution or paid-amplification tests across at least two channels, with clean tracking and scale-or-stop rules.
• A readout showing what created qualified demand and what Tegy should publish, distribute, or stop next.
Who will thrive
• You have built content and demand programs for B2B SaaS, AI products, advisory firms, founder-led companies, or other trust-based offers.
• You can write and edit sharply while also thinking about distribution, capture, nurture, and conversion.
• You can turn one strong idea into channel-native assets and choose distribution based on buyer behavior.
• You connect reach, impressions, and audience growth to qualified demand and conversion.

Engagement and compensation
Start with a paid, part-time 30-day project, typically around 20 hours per week. The range is US$1,500 to US$2,500 base, plus up to US$1,500 in milestone bonus tied to agreed outcomes. Ongoing fractional work is typically US$18 to US$35 per hour, depending on scope and proof.
For sustained, high-ownership engagements, the equity range is 0.0% to 3.0%, with the specific grant shaped by scope, commitment, and demonstrated impact.

This opportunity is open worldwide, with reliable scheduled overlap with US Eastern time for collaboration.

How to apply
No long cover letter and no free sample content are required. Send:
• One or two content or demand programs you personally built, including the audience, channels, outcome, and your contribution.
• A short response: which audience, message, asset, and distribution combination would you test first for Tegy, and what result would make you change course?
• Your weekly availability, location or time zone, earliest practical start date, and compensation expectations.

Finalists will shape a focused paid project with clear outcomes.

Exceptional people rarely arrive on a hiring calendar. We meet strong candidates year-round and move quickly when there is a compelling fit.