Performance Marketing Manager

💜 About Rella
Rella is an all-in-one AI project management platform built for social media marketers and teams. We're a small, fast-moving, and profitable startup founded by creators and operators who know the pain points of managing content, clients, and campaigns firsthand. Our mission is to make managing social media easier and be the go-to tool for content-driven project management.

💻 The Role
We're hiring a hands-on Performance Marketing Manager to own our entire paid acquisition engine in-house. You'll replace our current agency relationship and take full ownership of paid media across Meta, TikTok, LinkedIn, and beyond — from strategy to execution to reporting.

You'll be in Ads Manager, building landing pages in Framer, running lifecycle experiments in Customer.io, and analyzing conversion funnels in PostHog. You care as much about what happens after the click as the click itself.

Salary: $90,000 to $120,000 + equity depending on experience and location

Location: Remote (must be able to work EST hours)

Reports To: Co-Founder and CEO

🎯 Key Responsibilities
Paid Media
Run all paid campaigns across Meta, TikTok, LinkedIn, and emerging channels end-to-end

Own budget allocation, audience targeting, bidding strategy, and campaign structure

Test and iterate on creative formats, hooks, and ad copy — briefing our content and UGC creators on what to produce based on data

Identify and scale what works; cut what doesn't — quickly

Analytics and Attribution
Own PostHog as your source of truth — cost per trial, trial-to-paid conversion by source, ROAS by channel, and funnel drop-off analysis

Set up and maintain event tracking and attribution so every paid dollar is accounted for

Work directly with our tech team to ensure cross-platform tracking is clean and reliable

Deliver clear weekly reporting to leadership — no black boxes, no vanity metrics

Email Campaigns and Lifecycle
Use Customer.io to build and optimize email sequences and segments for trial users coming in from paid channels

Collaborate with the product team to design paid-to-trial to trial-to-paid flows that convert

Run experiments on onboarding nudges, upgrade prompts, and lifecycle messaging tied to ad audience segments

Landing Pages and CRO
Build and iterate on landing pages in Framer — fast, scrappy, and on-brand

A/B test copy, CTAs, and offers to improve trial signup and conversion rates

Optimize the full journey from ad impression to paid subscriber

Audience and Market Intelligence
Develop a deep understanding of our ICP: social media managers, agencies, in-house marketing teams, and entrepreneurs

Segment audiences by platform, intent, persona, and cohort

Bring market and audience insights back to the product and content teams

Work alongside our Head of Community on tracking events, workshops, and influencer campaigns

What We're Looking For
You're obsessed with data and deeply curious about what the numbers are actually telling you — not just reporting on them, but using them to form hypotheses, run experiments, and close the loop. You love testing, hate assumptions, and get genuinely excited when an experiment breaks your mental model. At Rella, gut instinct is a starting point, not a conclusion — and this role is for someone who lives that way naturally.

Required
3–5+ years of hands-on performance marketing experience, with at least 2 years at a SaaS company — you've run paid for a subscription or product-led growth business before

Proven track record running paid campaigns on Meta and at least one of TikTok or LinkedIn — with real budget ownership and measurable results

Experience with product analytics tools (PostHog, Mixpanel, Amplitude, or similar) — you can build a funnel report yourself, not just read one

Hands-on experience with a marketing automation or lifecycle tool (Customer.io, HubSpot, or similar)

Comfortable building landing pages in Framer, Webflow, or a comparable no-code tool

Strong analytical instincts — you know the difference between a traffic problem and a conversion problem

You've owned attribution from ad click to paid subscription, and you know how to troubleshoot when it breaks

Nice to Have
Experience marketing to social media managers, creators, or marketing agencies

Familiarity with PostHog or Customer.io specifically

Framer experience specifically

You've been an early marketing hire at a startup before

✅ You'll Find Success Here If:
Treat data as the start of a hypothesis, not the end of a report — you're already running the next test before anyone asks you to

Want full ownership of a channel, not a seat on someone else's roadmap — you'll own paid media end to end, with no agency layer between you and the results

Can move from strategy to execution without waiting on a hand-off — building the landing page, briefing the creative, reading the funnel, and fixing the leak are all yours

Are comfortable being early and working with a small and ambitious team

Like working close to the founders and seeing your work ladder straight up to company-level goals

💼 Benefits
🏖️ Unlimited PTO – Take the time you need to recharge

🌎 100% remote, flexible work environment

🤝 Real ownership — you'll shape how we support customers at scale

🚀 Direct access to founders and a tight-knit, high-trust team

📈 Clear growth path: support → customer success → retention → sales

✨ Join a profitable, fast-growing product at a pivotal moment

📈 Equity — we want the people building Rella to have a stake in it

🏥 Health & Dental Insurance (U.S. only) — Comprehensive coverage to support your well-being

Hiring Process
Round 1 — Initial Interview

A 30-minute video call to get to know you, your background, and your experience in performance marketing.

Round 2 — Project

You'll be asked to complete a paid project given to you by the Rella team

Round 3 — Final Interview with the Team

A deeper conversation with the founding team. We'll talk through the role in detail, answer your questions, and make sure it's a mutual fit.

How to Apply
Fill out the application form. Make sure to include your 1–2 minute video introduction — it's a required part of the application. Applications without videos will not be reviewed.