Marketing Manager

Hiring: Marketing Manager

Experience: 2–6 Years
Industry: Fashion / Retail / Apparel
Working Days: 5 Days

We are looking for a young, dynamic, and hands-on Marketing Manager to lead brand building and marketing campaigns

The ideal candidate should be a self-starter with fresh, out-of-the-box ideas and strong experience in fashion/apparel marketing, retail marketing, digital marketing, and brand building.

Key Responsibilities

• Own and strengthen the brand identity across retail, digital, and outdoor touchpoints
• Conceptualize, plan, and execute marketing campaigns to drive footfall, engagement, and brand recall
• Develop creative and cost-efficient marketing initiatives, including organic social media, partnerships, in-store activations, and influencer collaborations
• Plan and execute marketing initiatives that directly contribute to retail sales growth across EBOs, MBOs, and department stores
• Manage the brand's digital and social media presence, including content calendars, social platforms, e-commerce marketing, and online presence
• Track campaign performance, ROI, and sales impact and continuously optimize marketing spends
• Work closely with Retail, Sales, and Design teams to align marketing initiatives with business priorities and new collection launches
• Monitor competitor activity, fashion trends, market developments, and consumer preferences to keep campaigns relevant

Required Skills & Competencies

• 2–6 years of experience in Marketing, Brand Management, or a related field
• Fashion, retail, or apparel industry experience preferred
• Strong ideas-first and entrepreneurial mindset
• Proven ability to deliver impactful campaigns with limited or no budgets
• Strong understanding of social media, digital marketing, and e-commerce platforms
• Ability to analyze campaign metrics, ROI, and sales impact
• Excellent communication, coordination, and project management skills
• Strong understanding of brand building and retail marketing

Qualification

Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.