Marketing Generalist – Public Relations & Brand Communications

About the company

Strata is a tech-enabled real estate investment platform that pioneered fractional
investing in pre-leased, Grade-A commercial properties such as office spaces,
warehouses, and industrial assets. With over ₹3,000 crore in assets under management
(AUM) and a strong community of 4,500 investors, Strata is India’s leading platform for
fractional ownership in commercial real estate. Over the past two years, it has
successfully provided investor exits exceeding ₹140 crore. By sourcing high-quality
commercial assets and offering them through a seamless online platform, Strata has
democratized access to commercial real estate (CRE) investments while bringing
transparency and simplicity through its data-driven asset selection process and
single-window execution.

Role Overview

We are looking for a dynamic Marketing Generalist with strong Public Relations (PR) experience who can drive integrated marketing initiatives across brand, digital, and communications. The ideal candidate should be able to balance strategic thinking with hands-on execution, with a strong ability to manage brand reputation, media relations, and multi-channel marketing campaigns.

Key Responsibilities

1.Public Relations & Communications

• Develop and execute PR strategies to build and maintain a strong brand image
• Manage media relations, press releases, and editorial coverage
• Build relationships with journalists, influencers, and media partners
• Handle crisis communication and brand reputation management
• Coordinate interviews, press events, and media outreach programs

2.Marketing Strategy & Execution

• Plan and execute integrated marketing campaigns (online + offline)
• Collaborate with internal teams to align marketing with business goals
• Support product launches, brand campaigns, and promotional activities
• Monitor campaign performance and optimize based on insights

3.Digital & Content Marketing

• Oversee content strategy for social media, website, and PR channels
• Work with design/content teams to create engaging marketing assets
• Ensure consistent brand messaging across all platforms
• Manage LinkedIn, Instagram, and other relevant digital channels

4.Stakeholder Management

• Work closely with sales and leadership teams
• Coordinate with external agencies, PR firms, and freelancers
• Maintain strong internal and external communication flow

5.Analytics & Reporting

• Track PR coverage, brand visibility, and campaign performance
• Prepare regular reports on marketing effectiveness and ROI
• Use insights to improve future campaigns

Required Skills & Qualifications

• 4–6 years of experience in marketing, with strong PR exposure
• Proven experience in media relations and corporate communications
• Strong written and verbal communication skills
• Experience handling integrated marketing campaigns
• Good understanding of digital marketing channels (social media, content, etc.)
• Ability to manage multiple projects in a fast-paced environment
• Strong storytelling and brand-building capability

Preferred Qualifications

• Experience in startups or fast-growing companies
• Existing media/journalist network is a plus
• Experience working with PR agencies
• Familiarity with tools like Google Analytics, social media platforms, and CRM tools