Marketing & Brand Strategy Intern

Marketing & Brand Strategy Intern

LaFever Consulting

Customer Success Advisory Practice

Location: Remote (Preferred)
Employment Type: Internship (Fall Semester) 15-20 hours per week
Reports To: Krista LaFever, Founder & Principal Consultant

About LaFever Consulting

LaFever Consulting is a boutique Customer Success Advisory Practice that helps B2B SaaS companies reduce customer churn, increase expansion revenue, improve customer adoption, and build scalable Customer Success organizations.

Our clients work directly with the Founder, while our internship team supports the business through marketing, business development, finance, legal, and AI-driven innovation.

As a Marketing & Brand Strategy Intern, you'll help establish LaFever Consulting as a recognized thought leader in Customer Success by creating educational content, strengthening our digital presence, and supporting strategic marketing initiatives.

Position Summary

The Marketing & Brand Strategy Intern is responsible for increasing the visibility and credibility of LaFever Consulting.

This role is ideal for students interested in marketing, communications, branding, digital media, entrepreneurship, or business strategy.

Rather than creating traditional advertising campaigns, you'll help position LaFever Consulting as an authority in Customer Success through thought leadership, educational content, SEO, social media, and brand development.

Your work directly contributes to attracting qualified consulting opportunities and building long-term brand recognition.

Responsibilities

Content Marketing

Develop educational content that demonstrates expertise in Customer Success.

Create:

• LinkedIn posts
• Blog articles
• Case studies
• Customer Success best practices
• AI in Customer Success articles
• Client success stories
• Executive guides
• White papers
• Downloadable resources

Website Management

Support ongoing improvements to the LaFever Consulting website.

Responsibilities include:

• Updating website content
• Improving page layout
• Optimizing service descriptions
• Creating landing pages
• Improving calls-to-action
• Recommending user experience improvements

Search Engine Optimization (SEO)

Improve the firm's online visibility through organic search.

Responsibilities include:

• Keyword research
• On-page SEO optimization
• Blog optimization
• Metadata improvements
• Internal linking
• SEO performance monitoring

LinkedIn Strategy

Help position Krista LaFever as a recognized Customer Success thought leader.

Responsibilities include:

• Create LinkedIn content calendar
• Draft posts and articles
• Design graphics
• Research trending Customer Success topics
• Monitor engagement
• Recommend content improvements

Email Marketing

Support ongoing communication with prospects and clients.

Responsibilities include:

• Monthly newsletters
• Educational email campaigns
• Event announcements
• Webinar invitations
• Performance reporting

Webinar & Speaking Support

Coordinate educational events.

Responsibilities include:

• Webinar planning
• Registration pages
• Promotional materials
• Presentation design
• Attendee communications
• Post-event follow-up

Brand Development

Maintain consistency across all marketing materials.

Responsibilities include:

• Brand standards
• Graphic templates
• Presentation design
• Marketing collateral
• Visual consistency
• Messaging guidelines

Marketing Analytics

Measure marketing performance.

Track:

• Website traffic
• SEO rankings
• LinkedIn engagement
• Newsletter performance
• Content downloads
• Lead generation
• Webinar registrations

Prepare monthly marketing dashboards.

Semester Projects

Month 1 — Build the Brand Foundation

• Conduct website audit.
• Develop brand messaging guide.
• Create annual content calendar.
• Build LinkedIn editorial calendar.
• Complete SEO keyword research.

Month 2 — Build Thought Leadership

• Publish weekly LinkedIn content.
• Write blog articles.
• Create downloadable lead magnets.
• Launch monthly newsletter.
• Improve website SEO.

Month 3 — Expand Market Presence

• Develop case studies.
• Create executive guides.
• Promote webinars.
• Analyze marketing performance.
• Refine messaging based on analytics.

Month 4 — Build Repeatable Marketing Systems

• Document marketing SOPs.
• Create social media templates.
• Develop editorial playbook.
• Build annual marketing calendar.
• Present strategic marketing recommendations.

Desired Qualifications

We're looking for students who are:

• Pursuing a degree in Marketing, Communications, Business, Journalism, Digital Media, Public Relations, or a related field.
• Strong writers and communicators.
• Creative, organized, and detail-oriented.
• Interested in branding and digital marketing.
• Curious about SaaS and Customer Success.
• Comfortable learning new technology.

Experience with Canva, WordPress, HubSpot, LinkedIn, SEO tools, or AI content tools is a plus but not required.

Skills You'll Develop

Throughout the internship, you'll gain experience in:

• Brand Strategy
• Content Marketing
• Search Engine Optimization (SEO)
• Thought Leadership Marketing
• LinkedIn Marketing
• Email Marketing
• Website Management
• Marketing Analytics
• AI-Assisted Content Development
• Executive Communications

Key Performance Indicators (KPIs)

By the end of the internship, you will have:

• Published 16–20 LinkedIn thought leadership posts.
• Written 8–10 blog articles.
• Created 3 downloadable lead magnets.
• Improved SEO performance across key website pages.
• Produced 4 monthly newsletters.
• Built a complete annual content calendar.
• Developed marketing dashboards with monthly performance reporting.
• Created a Marketing Playbook for future interns.

Cross-Functional Collaboration

Business Development Intern

• Develop content aligned with target industries.
• Create resources that support outreach campaigns.
• Promote speaking engagements and webinars.

Finance & Business Analytics Intern

• Analyze marketing ROI.
• Track lead generation costs.
• Measure campaign effectiveness.

Legal & Compliance Intern

• Review marketing materials for compliance.
• Ensure copyright and trademark protection.
• Verify website policies and disclosures.

AI & Business Innovation Intern

• Develop AI-assisted content workflows.
• Research AI marketing tools.
• Automate content creation and scheduling.
• Build prompt libraries for marketing activities.

Capstone Project

Marketing & Brand Strategy Playbook for LaFever Consulting

At the end of the internship, the Marketing Intern will present:

• Brand Style Guide
• Annual Marketing Calendar
• LinkedIn Strategy Guide
• Website Improvement Plan
• SEO Strategy
• Content Marketing Playbook
• Marketing Dashboard Templates
• Marketing Standard Operating Procedures (SOPs)
• Recommendations for the Next 12 Months

Success Statement

The Marketing & Brand Strategy Intern succeeds when LaFever Consulting becomes more visible, more credible, and more discoverable—creating opportunities for Krista LaFever to spend less time generating awareness and more time advising executives and delivering exceptional Customer Success outcomes.