Founding Marketing Partner (5 – 10% Net Revenue Share)

Founding Marketing Partner (5 – 10% Net Revenue Share)

Being UK based, this opportunity is essentially an Independent Contractor Agreement with Net Revenue Share compensation for overseas applicants.

Volla Games creates educational, interactive games that children and families love to play. Our first product, Learnamals, combines family fun with foundational and advanced skills that engage both children and parents. We’re building a fun product that is highly customizable, and we believe we can become one of the biggest names in the edutainment industry.

We are looking for an entrepreneurial and passionate individual who can take complete ownership of the marketing function and build it from the ground up. You will be responsible for developing the brand, building an audience, creating demand and ultimately driving customer acquisition and revenue. We want someone who can think strategically but is also willing to get stuck in and execute. You won't be joining an established marketing department or simply managing campaigns that are already working.

This opportunity is ideal for someone who wants genuine influence over a growing company, is excited by long-term upside relating to performance and wants to play a major role in building Learnamals into a recognised global brand.

Responsibilities
• Take ownership of and develop the overall marketing strategy, brand direction and identity.

• Build Learnamals' social media presence from the ground up across relevant platforms.

• Lead and develop content production, including short-form video, social content and other creative marketing assets.

• Grow the Learnamals audience through compelling content, campaigns, partnerships and community building.

• Build communities and establish long-term partnerships within the toys, games, education and edutainment industries.

• Develop influencer, creator, affiliate and other partnership opportunities to expand the reach of the brand.

• Build marketing processes across email, website and other customer touchpoints to improve conversion and retention rates.

• Explore and develop new marketing channels and opportunities as the company grows.

• Track performance using key metrics and use data to continually improve future campaigns.

• Work closely with the Sales Partner to ensure marketing activity supports commercial opportunities and wider business growth.

• Take ownership of other marketing and growth initiatives required to build and scale the business.

We have tried to highlight as clearly as possible what Volla Games is trying to do, what we want to achieve and what we can offer you. We believe in being as transparent as possible, and that means showing both the potential benefits and the drawbacks of this opportunity.

Benefits
• Net Revenue Share model. Starting at 5%, increasing to 7.5% through measurable milestones. Long-term growth and success will rise to 10%. (Includes all sales channels except Amazon due to associated costs – agreement will be decided at a later date. All retail channels included.)

• Long-term equity pathway can be made available.

• Unlimited time off whenever you need.

• Fully remote working.

• Flexible working hours – Choose the most effective times you know you can work.

• Freedom and Autonomy – ownership over the marketing strategy, campaigns and key marketing
decisions.

Drawbacks
• No fixed salary.

• No employee benefits – Insurance, Retirement etc.

• Personal risk – Investing time and effort into a growing business where compensation is directly linked to company performance.

• Next few months up until the Christmas period will be critical.

Revenue Share Details
• Net Revenue – Calculated after chargebacks, refunds etc.

• The Revenue Share will be based on companywide applicable revenue while you are with the company.

• Revenue Share will be paid on the first day of each month.

• Revenue Share will continue until you leave the business or are inactive for an extended period (months).

• There is a written agreement explaining in more detail about milestones and what will be required to meet these targets.

These can be achieved in any order: (Eg: Hitting milestones first)
• 5.00% - Starting Revenue Share
• 6.25% - Learnamals reaches £1,000,000 cumulative Net Revenue
• 7.50% - Achievement of agreed individual Marketing milestones
• 10.00% - Long-term exceptional performance and company growth

What We're Looking For
We are looking for someone who is:

• Entrepreneurial and highly self-motivated.

• Comfortable working without a fixed salary or traditional employment structure.

• Passionate about marketing, branding, content and customer acquisition.

• Commercially minded and focused on generating measurable results.

• Comfortable working with data, analytics and performance metrics.

• Excited by experimentation and finding new ways to grow an audience.

• Able to work independently and take complete ownership of their function.

• Excited by the opportunity to build something from the ground up.

Previous experience as a Head of Marketing, Marketing Director, Growth Lead, Brand Director or similar would be ideal but is not necessary.

Experience within the Toys, Games, Education, Children's Products or Edutainment industries would be ideal but is not necessary.

If you are motivated, passionate, commercially driven and believe you can help take Learnamals to the next level, we'd love to hear from you.