Staff Software Engineer – Marketplace Growth

About Growth Engineering at Zipline

Growth Engineering sits at the intersection of product, marketing, engineering, analytics, and real-world operations.

Your mission will be to help more consumers discover, adopt, and repeatedly use Zipline delivery.

Some growth happens through software experiences such as onboarding flows, referral systems, promos, lifecycle messaging, attribution systems, and experimentation frameworks. Other growth happens in the physical world through launch events, delivery demos, local activations, and community marketing.

We build the systems and experiments that connect these experiences together into scalable customer acquisition engines.

About the Role

In this role, you will work across product, marketing, analytics, and operations to design and build software systems that help customers discover Zipline, onboard successfully, place their first order, and become repeat users.

Some of the work involves building growth infrastructure into our codebases attribution systems, experimentation tooling, referral systems, promotional campaigns, and lifecycle experiences. Other work involves partnering with marketing and operations teams on building the tools that enable real-world customer acquisition initiatives tied to launch events, local activations, and delivery demos.

This is a highly cross-functional and fast-moving role. The best Growth Product Engineers combine strong engineering fundamentals with customer curiosity, product instinct, and an experimentation mindset.

What You’ll Do

• Develop systems that drive customer acquisition, activation, referral, and retention
• Launch and iterate on growth experiments rapidly
• Optimize onboarding funnels and conversion flows
• Develop attribution systems and experimentation infrastructure
• Build referral, promo, and rewards systems
• Analyze customer behavior and funnel performance
• Improve lifecycle messaging and engagement experiences
• Partner with marketing and operations teams on customer acquisition initiatives
• Support growth campaigns tied to real-world events and local activations
• Collaborate across engineering, product, marketing, analytics, and operations teams
• Leverage modern tools and AI-assisted workflows to accelerate experimentation

What You’ll Bring

• 10+ years of experience building customer-facing software systems
• Strong engineering fundamentals across frontend and backend systems
• Experience improving acquisition, onboarding, activation, or retention metrics
• Comfort working with data, analytics, experimentation, and attribution systems
• Strong product instincts and customer empathy
• An extreme-ownership mindset
• Curiosity about customer behavior and growth dynamics
• A bias toward action, experimentation, and rapid iteration
• Excellent collaboration and communication skills

We are particularly excited about engineers who love building products that grow quickly through a combination of engineering, creativity, experimentation, and customer insight.

What Else You Need To Know

The starting cash range for this role is $180,000 - $270,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; overtime pay; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.

Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws or our own sensibilities.

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!