Principal Product Manager - SDK & Exchange

Principal Product Manager – SDK & Exchange

Location: Europe / US.

Reporting to: VP of Product, Affle.

About Affle

Affle is a global tech powerhouse that enables AI-driven solutions in mobile advertising. Affle allows advertisers to optimize targeting, personalize user engagement, and maximize ROI by combining proprietary data, deep audience insights, and advanced generative AI capabilities.

The Role

We are looking for a Principal Product Manager to lead the strategy, roadmap, and execution for the AdColony SDK and Exchange platform.

This is a unique opportunity to help rebuild and scale one of the industry's most recognized mobile advertising platforms following Affle's acquisition of the AdColony technology assets. You'll work across SDK, exchange infrastructure, auction systems, publisher integrations, and machine learning to build the next generation of our supply platform.

Working closely with Engineering, Data Science, Operations, Commercial, and Product teams, you'll own products that directly impact publisher monetization, marketplace efficiency, auction performance, and platform revenue.

What You'll Own

Product Strategy & Roadmap

• Own the product vision and roadmap for the AdColony SDK and Exchange platform.
• Define product strategy and priorities in partnership with Engineering and business stakeholders.
• Use customer feedback, market insights, and data to prioritize product investments.

SDK Development

• Drive the evolution of the AdColony mobile SDK across iOS and Android, with a focus on publisher experience, performance, reliability, and scalability.

Exchange & Auction Platform

• Lead product initiatives across exchange infrastructure, auction capabilities, mediation, and marketplace services.
• Partner with Data Science teams to improve auction intelligence, pricing, traffic quality, and monetization.

Publisher & Commercial Partnership

• Collaborate with Commercial and Operations teams to support publisher onboarding, activation, and long-term growth.

Performance & Execution

• Define and monitor KPIs including SDK adoption, fill rate, latency, auction health, publisher monetization, and platform performance.
• Drive cross-functional execution from product definition through launch and continuous optimization.
• Stay current with industry trends across mobile advertising, privacy, programmatic technologies, and publisher monetization.

Requirements

• 7+ years of Product Management experience building technical products.
• Experience within mobile advertising, programmatic advertising, or publisher monetization platforms.
• Strong understanding of SDKs, exchanges, SSPs, mediation, RTB, and auction-based systems.
• Experience building or managing high-scale platform products.
• Strong technical aptitude with the ability to work closely with engineering teams on complex distributed systems.
• Excellent analytical, communication, and stakeholder management skills.
• Experience working in agile product development environments.

Preferred Qualifications

• Experience launching publisher SDKs or exchange platforms.
• Knowledge of OpenRTB, mobile attribution, privacy frameworks, and machine learning applications within advertising.
• Experience with large-scale, low-latency distributed systems.
• Strong understanding of publisher monetization and marketplace economics.

You Are

• A strategic thinker with strong technical depth and hands-on execution instincts.
• Comfortable operating in ambiguity while rebuilding a platform from the ground up.
• An excellent communicator, able to align Engineering, Data Science, Commercial, and Operations teams.
• A data-driven decision maker with a strong bias toward execution.
• Passionate about mobile advertising, programmatic technology, and publisher monetization.

Why Join Affle

• A rare opportunity to rebuild and scale one of the industry's most recognized mobile advertising platforms.
• A high-visibility role owning a product that directly impacts publisher monetization and platform revenue.
• Work at the intersection of SDK engineering, real-time auction systems, and machine learning.
• Be part of Affle's global growth story following the AdColony acquisition.