Senior Marketing Executive

WHO WE ARE
CureAble is building one of India's fastest-growing child development companies. Every day, parents come to us looking for answers for their children.
Our job is simple.
Help more children.
Support more parents.
Build systems that scale this mission across India.
We are now looking for someone who can own one of the most important functions in the company.
Growth**

THIS IS NOT A NORMAL MARKETING JOB
We are not looking for someone who posts creatives.
We are not looking for someone who coordinates agencies.
We are not looking for someone who waits for instructions.
We are looking for someone who wakes up every morning asking:
"How do I generate more qualified parents for CureAble today?"
If that excites you,
keep reading
YOUR MISSION
Your only mission is to generate high-quality parent leads.
You will own demand generation across online and offline channels.
Your success will be measured by one thing:
Did qualified parent leads increase?

WHAT YOU WILL OWN
Performance Marketing
• Meta Ads
• Campaign Optimisation
• Audience Testing
• Creative Testing
• Budget Allocation
• Landing Page Coordination

Local Growth
• Google Business Profile
• Google Reviews
• Local SEO Initiatives
• Apartment Society Activations
• School Tie-ups
• Doctor Partnerships
• Referral Campaigns
• Parent Workshops
• Offline Events

Growth Experiments
Every week we expect new ideas.
New campaigns.
New partnerships.
New acquisition channels.
We don't believe in "this is how we've always done it."

Analytics
You should be comfortable tracking:
• Leads
• Qualified Leads
• Cost Per Lead
• CTR
• CPC
• Conversion Rate
• Campaign ROI
If numbers don't excite you,
this role is probably not for you

WHAT SUCCESS LOOKS LIKE
Within your first 90 days:
• Increase qualified parent leads.
• Improve campaign performance.
• Launch new growth initiatives.
• Improve local visibility.
• Build a predictable lead generation engine.

WHO YOU ARE
You love solving growth problems.
You naturally take ownership.
You don't wait for instructions.
You enjoy experimentation.
You think in numbers.
You enjoy moving fast.
You care about business outcomes,
not just marketing activities.

WHAT WE ARE LOOKING FOR
2–4 years of experience in Growth, Performance Marketing, or Demand Generation.
Experience with Meta Ads.
Strong understanding of lead generation.
Comfortable working with data.
Startup mindset.
Healthcare experience is a bonus, not mandatory.