Head of GTM (Mortgage Tech)

About Cher

Cher (Cherahome.com) is a technology-driven mortgage company behind Orava (Oravatech.com), our proprietary mortgage platform. With the platform now built and in production, we're expanding our Mortgage Loan Originator team while preparing for broader commercial growth.

We're looking for an experienced Fractional Chief Marketing Officer to lead our go-to-market strategy and help position Orava for long-term success.

The Opportunity

This is an executive leadership role focused on bringing a mortgage technology platform to market.

Working directly with the Founder & CEO, you'll own positioning, messaging, product marketing, demand generation, partnerships, and overall go-to-market strategy. You'll help define how Orava is introduced to the industry and establish the foundation for long-term growth.

We're looking for someone who has helped launch or scale B2B software and enjoys building strategy as much as executing it.

What You'll Own

• Develop and execute Orava's go-to-market strategy
• Define product positioning and messaging
• Lead product marketing and launch initiatives
• Build demand generation and customer acquisition strategies
• Grow brand awareness within the mortgage industry
• Identify strategic partnerships and distribution opportunities
• Work closely with product, sales, customer success, and executive leadership
• Establish marketing KPIs and optimize performance
• Build the foundation for a scalable marketing organization

Qualifications

• Experience leading marketing for B2B SaaS, fintech, proptech, or enterprise software
• Proven success developing and executing go-to-market strategies
• Strong product marketing and demand generation experience
• Experience launching new products or scaling early-stage companies
• Strategic thinker who is also comfortable executing
• Excellent leadership and communication skills
• Mortgage or financial services experience is a plus

Compensation

This is an equity-based executive opportunity expected to transition into a paid leadership role as recurring subscription revenue grows.

Equity will be determined based on experience, expected commitment, and overall strategic fit.

Compensation: Equity with the opportunity to transition to a paid leadership role as subscription revenue grows. Product is built.

Why Join

• Lead the go-to-market strategy for a production-ready mortgage platform
• Work directly with the Founder & CEO
• Build the marketing organization from the ground up
• Make executive-level decisions with meaningful ownership and influence
• Help shape the future of a growing mortgage technology company

If you're excited about building category-defining products and taking them to market, we'd love to hear from you.