Associate Product Marketing Manager

About the company :
ToolJet is an AI platform that empowers teams to build and deploy internal tools in minutes - turning ideas into business applications faster than ever. With 35K+ stars on GitHub, we’re one of the most loved open source platforms in the developer community. We partner with industry leaders - from telecom giants, to financial institutions, to cutting-edge unicorns and startups across the globe.

Our 50+ member team works across the US and India, building at the intersection of AI and productivity. Backed by Microsoft’s M12, Nexus Venture Partners, January Capital, and Ratio Ventures, we’re on a mission to redefine how businesses create software - faster, smarter, and more accessible for everyone.

About the Role
We're looking for an Associate Product Marketing Manager to help bring our AI-powered platform to market. You'll work closely with Product, Engineering, Sales, and Marketing teams to craft compelling messaging, support product launches, create customer-focused content, and drive go-to-market initiatives. This role is ideal for someone with 1–2 years of B2B SaaS marketing experience who is passionate about AI, enjoys simplifying technical concepts, and thrives in a fast-paced startup environment.

Responsibilities

• Support go-to-market (GTM) execution for new product features, AI capabilities, automation workflows, APIs, integrations, and product launches.
• Develop high-quality product marketing assets, including blogs, landing pages, product pages, case studies, customer stories, sales decks, battle cards, email campaigns, and launch content.
• Translate AI capabilities, workflows, APIs, integrations, and product features into clear, customer-focused messaging.
• Conduct customer, competitor, and market research to generate insights for product launches, messaging, and marketing campaigns.
• Collaborate with Product, Engineering, Sales, Customer Success, and Marketing teams to support successful product launches and ensure consistent messaging.
• Create sales enablement materials, including presentations, battle cards, FAQs, competitive comparisons, and customer-facing collateral.
• Track campaign performance, product launches, and customer feedback, and share insights to improve future marketing initiatives.
• Leverage AI tools to accelerate research, content creation, campaign execution, and day-to-day marketing workflows.
• Stay up to date with AI, developer tools, enterprise software, and B2B SaaS trends to support product marketing initiatives.

Requirements

• 1–2 years of experience in Product Marketing, Content Marketing, Growth Marketing, Developer Marketing, or a related B2B SaaS marketing role.
• Experience working with B2B SaaS products. Exposure to AI products or AI-powered platforms is highly preferred.
• Understanding of product marketing fundamentals, including messaging, positioning, content development, and go-to-market execution.
• Strong written and verbal communication skills with the ability to simplify technical and AI concepts for different audiences.
• Experience creating customer-facing content such as blogs, landing pages, product documentation, presentations, and sales enablement assets.
• Strong research and analytical skills with the ability to gather customer, competitor, and market insights.
• Familiarity with APIs, integrations, automation platforms, or developer tools is a plus.
• Comfortable collaborating with cross-functional teams in a fast-paced startup environment.
• Curious, proactive, detail-oriented, and eager to learn.

Nice to Have

• Experience marketing AI, developer tools, APIs, automation platforms, low-code/no-code, or enterprise software products.
• Familiarity with LLMs, AI agents, prompt engineering, MCP, or modern AI workflows.
• Exposure to Product-Led Growth (PLG) or developer-focused products.
• Experience with HubSpot, GA4, Mixpanel, Amplitude, Notion, Figma, or similar marketing and analytics tools.

Why ToolJet?
At ToolJet, we’re building more than software, we’re building a culture where bold ideas meet cutting-edge technology. As part of our team, you’ll:

• Shape the future: Work on bleeding-edge AI product lines and enterprise-grade SaaS used by global leaders.

• Live our values: We champion ownership, growth mindset, collaboration, and customer obsession in everything we do, because how we build is just as important as what we build.

• Be well & thrive: Comprehensive medical insurance for you and your family.

• Connect & celebrate: Join us for company-wide offsites and team gatherings that spark collaboration, creativity, and camaraderie.

If you thrive in high-impact environments, love solving complex problems, and want to see your work powering companies worldwide, ToolJet is the place for you.