Growth Marketing Executive

About the Role
As a Growth Marketing Executive, you will drive user acquisition, lead generation, brand visibility, and end-to-end campaign execution across SaaS products and client projects. You will plan digital campaigns, test new growth channels, and continuously optimize marketing funnels and messaging using data-driven insights.

Key Responsibilities
Campaign Management: Plan, execute, and monitor digital marketing campaigns across SaaS products, websites, and client initiatives.

Content & Messaging: Develop engaging content ideas for LinkedIn, email outreach, landing pages, ad campaigns, blogs, and social platforms.

Lead Generation: Execute lead acquisition strategies via LinkedIn Sales Navigator, cold email outreach, online communities, directories, and partnerships.

Funnel Optimization: Partner with design and web development teams to optimize landing pages, conversion rates, and growth funnels.

Analytics & Performance Tracking: Monitor and report on key growth metrics including leads, conversion rates, traffic, engagement, and ROI.

Experimentation: A/B test messaging, offers, headlines, target audiences, and channels to continuously improve performance.

Go-To-Market (GTM): Assist in creating GTM strategies for new product launches and features.

Tool & Automation Utilization: Leverage CRM platforms, marketing automation tools, analytics, and AI productivity tools to accelerate workflow.

Qualifications & Requirements
Must-Haves
1–4 years of hands-on experience in digital marketing, growth marketing, performance marketing, or SaaS marketing.

Solid grasp of LinkedIn marketing, cold outreach, basic SEO, landing page structure, and social media campaigns.

Strong copywriting skills for ads, social posts, emails, website copy, and campaign text.

Demonstrated market research ability to analyze customer pain points and competitor landscapes.

Familiarity with sales funnels, conversion rate optimization (CRO), and A/B testing principles.

Excellent cross-functional communication and collaboration skills.

Preferred Experience
Experience in marketing B2B SaaS, HR tech, recruitment tools, cybersecurity, AI software, or enterprise platforms.

Hands-on experience with tools such as:

Lead Gen & Cold Email: LinkedIn Sales Navigator, Apollo, Instantly, Lemlist

CRM & Email Marketing: HubSpot, Mailchimp

Analytics & Search: Google Analytics, Google Search Console

Paid Ads: Meta Ads, Google Ads

Design & AI: Canva, Figma, AI-assisted content/research tools

Basic understanding of email deliverability, domain setup, and paid advertising fundamentals.