Lifecycle & CRM Manager

About You and The Role

As Zipline continues to grow, so does the opportunity to build lasting customer habits through thoughtful, personalized marketing. Lifecycle marketing has become one of our most effective levers for driving customer activation, increasing order frequency, and improving retention. We're looking for a Lifecycle & CRM Manager to help scale these efforts by bringing campaigns to market, supporting market-level growth, and creating more personalized customer experiences.

Working closely with the Lifecycle Lead, you'll translate lifecycle strategy into customer journeys, campaigns, and day-to-day execution across email, push, SMS, and in-app messaging. You'll own campaign planning, execution, optimization, and performance, helping bring business priorities to market while continuously improving how customers experience Zipline.

This role is ideal for someone who enjoys building and operating. You'll help expand our capabilities while ensuring the campaigns that grow the business are executed with speed, quality, and precision.

What You'll Do

• Plan and execute customer campaigns across email, push, SMS, and in-app messaging.

• Build and optimize customer journeys that support activation, repeat purchases, reactivation, and long-term customer value.

• Develop campaign briefs, audience strategies, journey logic, testing plans, and execution timelines.

• Manage the lifecycle marketing calendar, supporting market-level initiatives, partner campaigns, seasonal moments, and other business priorities.

• Build, QA, and launch campaigns in Braze, ensuring audience segmentation, personalization, timing, and customer experience meet a high standard.

• Partner with Analytics and Data Science to measure campaign performance, identify customer insights, and recommend opportunities to improve future campaigns.

• Expand testing, automation, personalization, and operational efficiency across the lifecycle program.

What You'll Bring

• 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or a related field.

• Hands-on experience planning and launching campaigns across email, push, SMS, and in-app messaging.

• Experience with Braze or a comparable customer engagement platform.

• Strong understanding of customer segmentation, personalization, experimentation, campaign measurement, and lifecycle marketing best practices.

• Experience executing both automated customer journeys and business-driven campaigns.

• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.

• Excellent attention to detail and a high bar for execution.

• Comfort operating in fast-moving, ambiguous environments while balancing multiple business priorities.

• Strong communication and collaboration skills across marketing, commercial, creative, and analytical teams.

What Else You Need To Know

The starting cash range for this role is $150,000 - $190,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; overtime pay; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.

Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws or our own sensibilities.

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!