Freelance Meta Ads Specialist

About Humann

Humann is a mental wellness platform that connects South Asians living abroad with culturally matched Indian therapists. We are not a directory. We are a matching system that pairs people based on clinical fit, cultural context, language, budget and availability.

About the role

We are hiring a freelance Meta ads specialist to build and run that first campaign. It is a small, focused test reaching South Asian professionals and postgraduates in the UK who have thought about therapy but never started. Your job is to turn ad spend into completed therapist matches at a cost we can sustain, and to tell us honestly whether paid is a channel worth growing.

This is hands-on work. You will be in the ad account building and managing campaigns yourself, not handing over a strategy for someone else to run.

What you will do

Build and manage the full campaign on Meta. Instagram is primary, Facebook secondary, UK audience only
Set up UTM parameters for each variant and confirm the Meta Pixel fires correctly on the landing page and on intake completion
Launch 2 to 3 ad variants at £8 to £10 per day for the first two weeks.
Review performance with our founder on Day 8 and give a clear scale or stop recommendation

The one metric that matters is cost per completed intake, with a target under £15. You will have access to our analytics, so reporting is never ad-side numbers alone. Reach, impressions and CTR on their own will not be accepted as results.

What we are looking for

Hands-on Meta ads experience. You build and run campaigns yourself
At least one example of a performance campaign for a service or an app, not only e-commerce
Comfort working with small daily budgets and making them efficient
Clean, honest reporting. You will tell us early when something is not working
Clear communication and reliability across a short, fast-moving engagement
Nice to have

Experience targeting niche or community audiences such as diaspora, cultural or health
Familiarity with lead or intake funnels rather than pure purchase conversions
This role is not a fit if you

Are an agency. We are looking for freelancers or small teams only
Have a portfolio that is entirely e-commerce product ads with no service work
Need a large retainer or a long minimum commitment to take on a project
The details

4 weeks, fully remote, project-based
Creative assets are produced by our team. You drive the creative brief and strategy