Paid Social Performance Marketer

Orthodox Jewish Campaign Brief

Objective
Launch and manage a fast-turnaround paid social test campaign to validate demand for an English learning program tailored to Orthodox Jewish families.

Key Goals

• Generate qualified traffic to dedicated landing pages
• Test demand and conversion potential within Orthodox Jewish communities
• Compare performance of:
• Version A: Orthodox-aligned messaging and creative
• Version B: Standard Novakid messaging and creative
• Provide actionable insights on audience response and acquisition efficiency
• Target Audience

Orthodox / traditional Jewish families

• Parents of children aged 6–9
• Communities centered around synagogues, schools, and family networks
• Global targeting (priority markets to be confirmed)

Scope of Work

Media Plan

• Test budget and limits
• Test duration
• Target CPA (if available)
• Expected lead volume (if available)
• Campaign Setup
• Recommend targeting strategy and media plan
• Set up Meta campaigns (Facebook & Instagram)
• Implement A/B testing framework for Version A vs. Version B
• Campaign Management
• Launch campaigns quickly
• Monitor performance and optimize during the test period
• Manage budget efficiently to maximize learnings

Reporting:
Provide a short final report including:

• CTR, CPC, CPA, and conversion rates
• Audience and creative insights
• Comparison of Version A vs. Version B performance
• Recommendations for MVP stage

Creative Considerations

All creatives and messaging must follow Orthodox community guidelines:

Modest and culturally appropriate visuals

• Family-oriented, respectful tone
• No controversial, fantasy, or pop-culture references
• Community trust and educational value should be emphasized

Deliverables

• Media strategy and targeting recommendations
• Campaign setup and launch
• Ongoing optimization
• Final performance report with recommendations