Marketing Associate

Position Summary
The Marketing Associate will drive content creation and lead generation for FEITIAN across North America — writing and producing the content that fuels our campaigns, and running the programs that turn that content into qualified pipeline. Reporting to the Marketing Manager, this role partners closely with Sales, Product Management, and Engineering to translate technical products into clear, compelling content and measurable demand. This is a strong opportunity for a versatile writer and marketer who enjoys both the creative and analytical sides of the job, and who wants to build deep expertise in cybersecurity and fintech content and demand generation.

Key Responsibilities
*(1) Content Creation *

• Write and produce marketing content including blog posts, case studies, white papers, solution briefs, product announcements, and sales enablement materials.
• Develop content for the website, landing pages, and email campaigns that clearly communicates FEITIAN's products and value proposition.
• Plan and manage social media content calendars; write and publish posts across company channels.
• Translate technical product and engineering input into content that resonates with target buyers. • Produce or coordinate supporting visual assets — presentations, graphics, and short-form video — in collaboration with design resources. Maintain brand voice and consistency across all content and marketing materials.

(2) Lead Generation

• Plan and execute lead-generation campaigns across email, paid and organic social, website, and online advertising.
• Build and optimize landing pages, forms, and email nurture sequences to convert traffic into marketing-qualified leads.
• Support SEO and content strategy to grow organic traffic and inbound lead volume.
• Track and report on campaign performance, lead volume, and conversion metrics using Google Analytics and CRM data; use insights to refine content and targeting.
• Manage marketing data and lead records in Zoho CRM, and coordinate marketing-qualified lead handoff and follow-up with the sales team.
• Support webinars, trade shows, and events as lead-generation channels, including promotional content and post-event follow-up

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 1–3 years of experience in content marketing, copywriting, digital marketing, or demand generation.
• Excellent writing skills with the ability to adapt tone and format across blog posts, email, social, and sales content.
• Working knowledge of lead-generation fundamentals: landing pages, email nurture, lead scoring, and MQL handoff.
• Strong organizational skills, with the ability to manage multiple content pieces and campaigns simultaneously.
• Familiarity with CRM platforms (Zoho CRM preferred) and email/marketing automation tools. • Basic knowledge of SEO and Google Analytics. Experience with Canva, Adobe Creative Suite, or similar design tools; experience managing websites (WordPress or similar CMS) is a plus.

Preferred Qualifications

• Portfolio of published writing samples (blog, case studies, white papers, or similar).
• Experience in cybersecurity, identity management, SaaS, fintech, or enterprise technology.
• Familiarity with FIDO authentication, MFA, or payment technologies.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Zoho Campaigns) and A/B testing.
• Experience supporting B2B demand generation or channel marketing campaigns.
• Video editing, photography, or graphic design experience.

What You'll Gain

• Ownership of content and lead-generation programs for innovative cybersecurity and authentication technologies.
• A growing portfolio of published, high-visibility content tied to global product launches.
• Hands-on experience running full-funnel campaigns, from content creation through to qualified pipeline.
• A collaborative environment with real opportunities for growth and career development.