Growth/Marketing Associate

About us Backed by Good Capital and leading angels, GuppShupp is building AI companions for Bharat - in the languages people speak, for the problems they actually care about.

We're seed-stage, zero-to-one. Our metrics speak for themselves: 4.5-star rating on Play Store, 70K+ downloads, and monetization that actually works. Users are paying and staying.

About founders Aman and Nitesh were early members at Seekho (seekho.in) where they helped Seekho grow into a $100M+ business. We're building again. Here's how we work:

• We obsess over shipping velocity and learning from real users
• We break down ambiguous problems into action, not theory
• We value people who think clearly and act fast

Who should join us?
You're someone who sees a marketing problem and immediately starts digging into the data instead of panicking. You think in unit economics - CAC, payback, LTV:CAC. You'd rather run 10 quick tests than debate the "right" approach.

You should apply if you:

• Have shipped growth campaigns (apps, subscriptions) and seen what actually moves the needle
• Get genuinely curious about why users convert, retain, or churn
• Love constraints - a limited budget means you optimize obsessively
• Think in first principles and aren't afraid to challenge playbooks

What you'll own

• Architect and execute paid acquisition across Meta and Google—diagnose issues, optimize, iterate
• Build attribution models and cohort analyses on BigQuery/GA4
• Deep dives into retention mechanics and CAC drivers
• Optimize paywall funnels (Hinglish copy, trial-to-paid conversion, churn levers)
• Design and run experiments: creative, targeting, bidding, landing pages
• Financial forecasting: model CAC/payback impact of new channels or initiatives
• Partner with product on viral loops, referral mechanics, and retention features
• Evaluate new channels (AppLovin, TikTok, organic, influencers)

What we're looking for

• 1+ years in performance marketing (apps, subscriptions, or e-commerce)
• Meta Ads and Google Ads experience
• Understanding of subscription unit economics