Performance Marketing Intern

About Reya (Aarvee Reya Craft Private Limited)
Reya ("Rare You") is a silver jewellery D2C brand built for people who want fine jewellery that's personal, not generic. We design and craft everyday silver pieces — designed to be worn often, not saved for special occasions. We're an early-stage, founder-led team building everything from the ground up, and we're looking for a performance marketing intern to help us grow our online sales and brand presence.
Selected intern's day-to-day responsibilities include:

Plan, set up, and manage paid ad campaigns on Meta Ads Manager (Instagram/Facebook) and Google Ads for the brand
Monitor daily campaign performance — CPC, CTR, ROAS, CPA — and optimise budgets/targeting based on results
Work with the founders on creative briefs for ad content (images, videos, copy) based on what's performing well
Run A/B tests on ad creatives, audiences, and landing pages to improve conversion rates
Track and report on campaign performance on a weekly basis, with clear takeaways and next steps
Help set up and refine tracking (Meta Pixel, Google Analytics, UTM parameters) to ensure accurate attribution
Research competitor ad strategies and D2C jewellery/fashion trends to inform campaign ideas
Support on retargeting and email/WhatsApp marketing campaigns where relevant

Skills required:

Hands-on experience (even personal projects or coursework) with Meta Ads Manager and/or Google Ads
Basic understanding of e-commerce funnels and D2C metrics (ROAS, CAC, CPA, AOV)
Comfort with numbers and spreadsheets to track and analyse campaign data
Bonus: experience with Shopify/website analytics, Canva, or basic video editing for ad creatives