Influencer Marketing Specialist

We’re looking for someone who can build and scale a creator-led growth engine, not just manage influencer workflows.

This role sits at the intersection of brand, product marketing, and creator partnerships. You’ll be responsible for driving awareness, shaping how our brand shows up across social platforms, and turning creator collaborations into measurable business outcomes.
You’ll work closely with the CEO and marketing team to make creators a core growth channel, not a side experiment.

What you’ll do

• Own end-to-end creator-led campaigns from insight to idea and execution to performance
• Design campaigns that drive awareness, engagement, and revenue
• Researching and finding the right set of creators based on our target audience
• Reaching out, negotiating, and getting relevant creators to work with us based on the ROI and CAC metrics set internally
• Building relationships, engaging with these creators, and building an influencer network that we can keep tapping into
• Keyword + content research to be able to share the right content recommendations for creator collabs to make each project super successful
• Tracking and reporting key metrics set by the team internally for creator collabs
• Bring in new ideas based on platform trends and brand use cases

What we’re looking for

• 4–6 years of experience in creator marketing, brand marketing, product marketing, or growth roles
• Proven experience in running campaigns that drove awareness and/or revenue
• Strong understanding of content performance across YouTube, Instagram, and TikTok
• Ability to think in terms of distribution, storytelling, and positioning
• Comfortable working with metrics like CAC, ROI, conversions, and attribution
• Strong communication skills — able to influence creators and align them with business goals
• High ownership — can operate independently and drive outcomes

Nice to have

• Experience working with SaaS/edtech /research tools
• Understanding of student, researcher, or academic audiences