Lead Generation Intern

❖ About ECAS

ECAS is a business consulting firm focused on helping startups, SMEs, and growing businesses build strong financial and operational systems. We work closely with founders and management teams in areas such as Virtual CFO services, accounting, financial strategy, compliance, business planning, and growth consulting.

We've worked with dynamic clients such as Nth Wall Design Studios, Archways Designs, SK Fashion Institute, and more.

❖ Role Overview

We are looking for a Lead Generation Intern who will support Ecas Co.'s growth by identifying, researching, and qualifying potential clients across Maharashtra and beyond. The role is focused entirely on building a strong, consistent pipeline of warm, relevant leads for the business development and consulting teams to convert.

This internship is ideal for candidates who are detail-oriented, comfortable with research and outreach, and eager to understand how businesses identify and attract the right clients. No prior experience is required only the right attitude and the willingness to learn fast.

❖ Key Responsibilities

1. Research and build a daily database of potential clients across target industries and cities
2. Identify decision makers founders, directors, and owners using LinkedIn, directories, and online tools
3. Qualify leads based on Ecas Co.'s ideal client profile (ICP) before passing to the BD team
4. Execute personalised outreach via LinkedIn, email, and WhatsApp to initiate first contact
5. Maintain and update all lead data accurately in the CRM or tracking sheets
6. Follow up consistently with prospects and log all communication and status updates
7. Support the business development team with research, prospect lists, and background notes before client meetings
8. Track outreach performance daily and report key metrics responses, opens, replies, and meetings booked
9. Identify new lead sources and suggest improvements to the outreach process
10. Collaborate with internal teams to align lead generation efforts with ongoing campaigns and priorities

❖ Daily Tasks

1. Lead Research & List Building
2. Identify potential clients using LinkedIn Sales Navigator, Google, Justdial, and industry directories
3. Research each company size, revenue range, industry, and key decision-maker
4. Build and maintain a clean, structured lead list updated daily

5. Tag and segment leads by city, industry, and priority level

6. Lead Qualification

7. Assess each lead against Ecas Co.'s ICP revenue range, industry fit, and budget potential

8. Prioritise high-potential leads for immediate outreach

9. Flag and remove unqualified or irrelevant contacts from the pipeline

10. Maintain a qualification score or tag for each lead in the tracker

11. Outreach & First Contact

12. Send personalised connection requests and messages on LinkedIn

13. Draft and send cold outreach emails tailored to each prospect's business context

14. Initiate WhatsApp or call-based outreach where appropriate

15. Hand off warm or interested leads to the BD team with full context and notes

16. Follow-Up Management

17. Track all outreach attempts and schedule follow-ups at regular intervals

18. Send polite, professional follow-up messages to non-responsive leads

19. Update lead status after every interaction contacted, responded, interested, not interested

20. Ensure no lead falls through the gap due to missed follow-up

21. Data & CRM Management

22. Enter all lead and outreach data accurately into the CRM or Google Sheets tracker

23. Keep contact details, company info, and interaction history up to date at all times

24. Generate a daily lead tracker update and share with the team

25. Flag data gaps, duplicates, or errors in the database

26. Performance Tracking & Reporting

27. Track daily metrics leads researched, outreach sent, responses received, calls booked

28. Prepare a weekly lead generation report with key numbers and observations

29. Identify patterns in what messaging or targeting is working and share with the team

30. Participate in weekly review sessions and suggest improvements

❖ Required Skills & Knowledge

1. Research & Attention to Detail
2. Strong ability to find accurate information about companies and contacts online
3. Careful and methodical approach to data entry and list building
4. Ability to qualify leads based on defined criteria without shortcuts

5. Comfortable working with large amounts of data in spreadsheets or CRM tools

6. Communication & Outreach Skills

7. Clear, professional written communication for emails and LinkedIn messages

8. Ability to personalise outreach at scale without sounding generic

9. Comfortable with follow-up communication and handling non-responses calmly

10. Basic understanding of what makes an outreach message effective

11. Technical & Tools Knowledge

12. Familiarity with LinkedIn and LinkedIn search filters

13. Proficiency in Google Sheets or Excel for list management

14. Willingness to learn CRM tools, email outreach tools, and lead databases quickly

15. Basic understanding of how sales funnels and pipelines work

16. Organisation & Consistency

17. Ability to manage a large lead list without losing track of status or follow-ups

18. Strong daily discipline updating trackers, logging calls, and meeting targets

19. Comfortable working independently in a remote environment

20. Ability to prioritise tasks and manage time effectively

21. Industry Awareness (Preferred)

22. Basic awareness of industries Ecas Co. serves real estate, interior design, fashion, consulting, and manufacturing

23. Understanding of how B2B businesses find and acquire clients

24. Curiosity about startups, SMEs, and the Maharashtra business ecosystem

25. Personal Attributes (Most Important)

26. Hungry to learn and grow fast

27. Highly consistent shows up and delivers every single day

28. Takes ownership of the pipeline like it is their own business

29. Detail-oriented no typos, no wrong contacts, no missed follow-ups

30. Resilient not discouraged by non-responses or rejection

We prioritise attitude, consistency and hunger to learn over prior experience.

❖ Performance Metrics

Your performance will be evaluated based on output, quality, and consistency.

1. Leads Researched: Number of qualified leads added to the database daily and weekly
2. Outreach Volume: Number of personalised messages and emails sent per day
3. Response Rate: Percentage of prospects who respond to outreach
4. Meetings Booked: Number of discovery calls successfully scheduled for the BD team
5. Data Quality: Accuracy and completeness of lead records in the CRM
6. Follow-Up Consistency: Percentage of leads followed up within the defined timeline
7. Initiative: New lead sources identified and outreach improvements suggested

❖ Stipend & Duration

• Duration: 3 months
• Stipend: ₹5,000 – ₹8,000 per month based on performance
• Stipend Breakdown: The stipend amount ranges within the ₹5,000–₹8,000 range is determined by your performance against the metrics above, reviewed at the end of each month.
• Review: A formal performance review will be conducted at the end of Month 1 and Month 2 to provide feedback and assess stipend eligibility for the following month.
• Certificate: A Letter of Recommendation and Internship Completion Certificate will be issued upon successful completion of the 3-month period.

This internship is best suited for individuals who are disciplined, research-driven, and want to understand how real businesses grow their client base from the ground up.