Senior Account Strategist

About Newton

Newton is a performance-focused Apple Search Ads management platform, powered by data intelligence and in-depth expertise to deliver business growth.

Newton is crafted for targeting and optimizing your Apple Search Ads user acquisition campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, brands can improve visibility and expand the market share of their iOS app with Apple Search Ads. This results in acquiring new customers and driving business growth with an impressive ROI from your mobile advertising efforts.

As part of the Affle Group, we contribute to the group's global success in consumer intelligence technology solutions. Serving clients worldwide, we leverage our expertise to navigate the complexities of the digital landscape, ensuring our clients stay ahead in the competitive realm of user acquisition.

About the Role

We're looking for an SR Account Strategist to join Newton's growing team in Argentina. This is a hybrid role that sits at the intersection of client success and campaign operations — you'll be the primary point of contact for a portfolio of iOS app advertisers while also owning the day-to-day execution and optimization of their Apple Ads campaigns. You won't just advise clients on strategy; you'll build it, run it, and improve it.

This role is ideal for someone who is equally comfortable presenting performance insights to a client and diving deep into campaign data to diagnose what's driving results. If you thrive in a collaborative, data-driven environment and care about delivering real, measurable outcomes — this is the role for you.

Key Responsibilities

Client Management

• Own and grow a portfolio of iOS app advertiser accounts, serving as their strategic partner and primary point of contact.
• Build trusted, long-term relationships by delivering consistent results, proactive communication, and white-glove service.
• Lead regular performance reviews, delivering actionable insights and strategic recommendations aligned with each client's growth goals.
• Act as the internal voice of the client — translating their needs into clear briefs for cross-functional teams and ensuring follow-through.
• Identify upsell and expansion opportunities within your portfolio and collaborate with the Sales team to drive revenue growth.

Campaign Operations & Optimization

• Plan, launch, manage, and optimize Apple Ads campaigns (Search, Browse, and Custom Product Pages) end-to-end.
• Monitor campaign performance daily — tracking key metrics such as CPT, CPA, ROAS, TTR, CVR, and spend pacing — and make data-driven optimization decisions.
• Analyze performance data across Apple Ads and MMP sources (AppsFlyer, Adjust, etc.) to identify trends, troubleshoot issues, and uncover growth opportunities.
• Run structured A/B tests across keywords, bidding strategies, audiences, and Custom Product Pages; document learnings and share best practices with the team.
• Build clear, insightful performance reports for clients and internal stakeholders.
• Coordinate with Product, Engineering, and Data teams to resolve tracking or delivery issues and contribute to platform improvements.
• Maintain clean campaign setups, naming conventions, and documentation standards.

What We're Looking For

• 4–5 years of experience in account management, customer success, or campaign management within performance marketing or mobile user acquisition.
• Solid understanding of Apple Ads (Search Ads) or, more broadly, mobile UA platforms and ecosystem dynamics (DSPs, MMPs, app stores).
• Strong analytical skills and hands-on experience with Excel or Google Sheets; comfort working with large datasets and extracting meaningful insights.
• Excellent English communication skills — both written and verbal — with the ability to translate complex performance data into clear client narratives.
• Proactive, ownership-driven mindset: you follow through, escalate when needed, and always have a point of view.
• Detail-oriented and highly organized, with the ability to manage multiple client accounts and campaigns simultaneously.

Nice to Have

• Hands-on experience with Apple Ads or App Store Optimization (ASO).
• Familiarity with Custom Product Pages, creative testing, or keyword strategy.
• Experience working with mobile app advertisers across verticals such as gaming, fintech, e-commerce, or lifestyle.
• Exposure to Newton's platform or other Apple Ads management tools.
• Additional language skills (Spanish a plus for regional client portfolios).