(BDR) / Sales Development Representative (SDR)

Company Overview
Earlston Academy is an AI-powered career training and workforce development academy focused on helping individuals transition into high-demand careers in AI, technology, business operations, recruiting, and data-driven professions. We combine industry-relevant education, career coaching, and job placement support to deliver measurable career outcomes for our students.

Role Overview
We are seeking a motivated and energetic Business Development Representative (BDR) / Sales Development Representative (SDR) to generate qualified enrollment opportunities for our admissions team. This role is responsible for engaging prospective students, qualifying leads, scheduling appointments, and building a strong enrollment pipeline.
The ideal candidate is highly driven, thrives in a fast-paced environment, enjoys speaking with people, and is passionate about helping individuals explore career-changing educational opportunities.
This is an excellent opportunity for someone looking to grow their career in sales, admissions, workforce development, or education technology.

Key Responsibilities
Lead Generation & Prospecting

• Conduct outbound outreach via phone, email, SMS, LinkedIn, and other channels
• Contact prospective students who have expressed interest in Earlston Academy programs
• Generate and qualify new enrollment opportunities
• Follow up with inbound leads from marketing campaigns, webinars, referrals, and events
• Build and maintain a healthy pipeline of prospective students Lead Qualification
• Conduct initial discovery conversations with prospective students
• Understand career goals, educational background, and motivations
• Assess program fit and identify qualified candidates
• Educate prospects on available programs and career pathways
• Schedule qualified appointments for Enrollment Advisors Appointment Setting
• Consistently schedule enrollment consultations with qualified prospects
• Confirm appointments and improve show-up rates
• Maintain consistent communication with prospects before scheduled meetings
• Ensure a smooth handoff to Enrollment Advisors CRM & Pipeline Management
• Accurately document all activities and interactions within the CRM
• Track lead status, outreach efforts, and follow-up activities
• Maintain data integrity and pipeline organization
• Follow established workflows and sales processes Collaboration & Performance
• Work closely with Enrollment Advisors and Sales Managers to improve conversion outcomes
• Participate in daily team meetings, training sessions, and coaching activities
• Provide feedback on lead quality, objections, and market trends
• Consistently achieve activity and appointment-setting goals Key Performance Indicators (KPIs)
• Qualified appointments booked
• Appointment show rate
• Lead response time
• Outbound calls per day Emails and follow-up activities completed
• Qualified leads generated
• Lead-to-appointment conversion rate
• Pipeline activity and CRM compliance

Required Experience

• 1+ years of experience in sales, business development, recruiting, customer service, admissions, or lead generation
• Strong communication and interpersonal skills
• Comfortable making outbound calls and conducting virtual conversations
• Ability to build rapport quickly and effectively
• Experience using CRM systems such as HubSpot, Salesforce, or similar platforms
• Goal-oriented with a strong desire to succeed
• Preferred Experience
• Experience in education, workforce development, staffing, recruiting, SaaS, or consultative sales
• Experience with outbound prospecting and appointment setting
• Familiarity with LinkedIn outreach and social selling
• Experience working with inbound marketing leads
• Startup or high-growth company experience
• Skills & Traits
• Highly motivated and self-driven
• Strong work ethic and resilience
• Excellent verbal and written communication skills
• Strong active listening abilities
• Positive attitude and coachability
• Competitive mindset with a desire to exceed goals
• Organized and detail-oriented
• Comfortable working in a performance-driven environment
• Passion for helping individuals improve their careers**

Compensation
On-Target Earnings (OTE): $24,000
Base Salary + Performance-Based Commission
Bonuses for qualified appointments and enrollments
Career advancement opportunities into Enrollment Advisor and Sales Leadership roles
Ongoing sales training and professional development
Why Join Earlston Academy?
At Earlston Academy, you'll have the opportunity to help people change the trajectory of their careers while developing valuable sales and business development skills. You'll work with a mission-driven team focused on creating real outcomes for students and building the future of workforce education.