Head of Demand Generation & Marketing

The Opportunity
Nicklpass is the control plane for enterprise SaaS and AI spend — giving CFOs and procurement teams real visibility into what they're buying, what's actually being used, and what it's costing them. We're post-seed, growing fast, and building pipeline across financial services, media, entertainment, and global manufacturing.
We're looking for our first dedicated demand gen hire: someone who builds the engine that puts Nicklpass in front of the right buyers, at the right moment, with the right message. You won't inherit a playbook. You'll write one.
This role starts as a part-time contract (20–30 hours/week for up to 3 months). The path to full-time is straightforward: show the pipeline impact, and we convert. Deliver early, and we won't wait the full 3 months.

What You're Marketing (And Why It Wins)
Most spend management tools tell you what you're paying. Nicklpass tells you what you're actually using — and that changes the message entirely.
Our patented architecture captures real utilization data at the seat level across SaaS and AI tools. That means we're not selling another dashboard — we're selling proof. Which teams are using what. Which licenses are idle. Which AI tools are running up costs nobody authorized.
That's a different conversation than other vendors in this space are having. Your job is to make sure the right buyers find it.
The angles you'll lean on:

• Utilization data, not just spend data — competitors can tell you what you paid; we tell you what you got. That's a marketable differentiator that writes itself.
• Patented architecture — protected IP gives your content and outreach credibility that "innovative solution" copy never can.
• AI spend as an urgent wedge — every mid-market company is trying to figure out what their AI tools are actually costing them. We have the answer, right now.
• Customer proof that opens doors — a global financial services firm achieved a 53% cost reduction. A top-five global PR firm is an active and growing user. These aren't case studies to bury in a PDF. They're the headline.
• A business case generator built for closers — an interactive ROI tool that builds a prospect-specific savings analysis in real time. Your job includes making sure buyers encounter it before they talk to a rep.

What You'll Own

• Lead List Building, Qualification, and Booking - you'll work directly with the CEO to decide who we're targeting, how we're doing it, and get people booked on the CEO and Head of Sales calendars.
• Inbound & content engine — build and execute a content strategy that generates qualified inbound: thought leadership, SEO-driven articles, email nurtures, and LinkedIn content targeting CFOs, Heads of Procurement, and IT leaders at mid-market companies. You're not just producing content; you're building a machine that brings buyers to us.
• Outbound enablement — partner closely with sales to design sequences, messaging frameworks, and campaign assets that support cold and warm outbound. When a rep opens a cold account, the prospect should already have seen something from Nicklpass.
• Paid and owned channel strategy — own our paid social (LinkedIn primary), organic social presence, and email programs. Prioritize ruthlessly based on pipeline contribution, not vanity metrics.
• ICP clarity and segmentation — refine and document our Ideal Customer Profile across financial services, media, and global manufacturing. Build the segment-specific messaging that makes our outreach feel targeted, not templated.
• Campaign execution for vertical expansion — we're actively expanding into Latin America. You'll build Spanish-language campaign assets and localized messaging for LATAM enterprise prospects. Spanish fluency is a meaningful bonus.
• Pipeline reporting — own the attribution model. Connect marketing activity to pipeline and revenue so we're always investing in what works and killing what doesn't.
• Website and conversion optimization — work with our product and design team to improve landing page performance, A/B test messaging, and turn traffic into demo requests.

Who You Are

2+ years in B2B SaaS marketing, with demonstrated demand gen or growth ownership
You've marketed into Finance, Procurement, or IT — or you've worked on products where the CFO had budget authority
You understand enterprise buying cycles and know how to build content and campaigns for multi-stakeholder deals, not just individual buyers
You write well. You can produce a compelling CFO-targeted email, a punchy LinkedIn post, and a technically credible case study — and you know which register each one calls for
You're data-driven: you track what moves pipeline, not just what gets clicks
You're comfortable in a startup environment — you build the plane while flying it, and you're good at it
You're excited about a contract-to-hire structure: you want to prove your impact fast and you don't need hand-holding to do it
Spanish fluency is a meaningful bonus — we're actively expanding into Latin America

Structure & Compensation

Hours: 20–30 hours/week
Duration: Up to 3 months — with conversion to full-time based on pipeline impact. Strong performance converts at the end of the contract. Exceptional performance converts early.
Hourly rate + pipeline performance bonus — tied to qualified opportunities generated
No arbitrary timelines, no politics — results drive the conversion, full stop

Why This Moment
SaaS sprawl and AI spend are the new shadow IT. Every mid-market CFO is staring at a line item they can't explain. Nicklpass makes that problem visible — and fixable.
The marketing story is already there. The proof points are real. The wedge is urgent. What's missing is someone to build the engine that gets it in front of the right people.
If you want to be the person who builds the demand gen playbook at a company on its way up — and you're ready to prove it in 90 days — this is that job.
Nicklpass is an equal opportunity employer. We welcome candidates from all backgrounds.