Email Marketing Executive

Job Title: Email Marketing Executive
Location: Remote
Job Type: Full-Time
Experience Required: 2–4 Years
Salary: Up to ₹8.4 LPA (Based on Experience)

Job Description

We are looking for an Email Marketing Executive to own email marketing as a growth channel from strategy to execution and performance measurement.

The ideal candidate will be responsible for building lifecycle marketing programs, nurture campaigns, onboarding journeys, product communications, customer engagement initiatives, and automated workflows that contribute directly to lead generation, customer retention, and revenue growth.

You will work closely with Marketing, Content, SEO, Product, Design, and Sales teams to create high-performing campaigns and optimize the customer journey through data-driven decision-making.

Key Responsibilities

• Plan and execute end-to-end B2B email marketing campaigns
• Build onboarding, nurture, engagement, retention, and win-back campaigns
• Create and manage customer lifecycle marketing programs
• Design and optimize marketing automation workflows
• Manage CRM segmentation and audience targeting
• Own email deliverability, inbox placement, and sender reputation
• Implement and maintain SPF, DKIM, and DMARC authentication
• Write compelling and conversion-focused email copy
• Conduct A/B testing and campaign optimization
• Monitor and analyze campaign performance metrics
• Collaborate with Sales teams on lead nurturing and follow-up sequences
• Partner with Content and SEO teams to maximize campaign effectiveness
• Ensure compliance with email marketing regulations and best practices

Qualifications

• 2–4 years of hands-on Email Marketing experience
• Experience with HubSpot or similar marketing automation platforms
• Strong understanding of customer segmentation and lifecycle marketing
• Experience building automated email workflows and nurture campaigns
• Knowledge of email deliverability fundamentals and authentication protocols
• Excellent copywriting and communication skills
• Strong analytical and reporting abilities
• Experience with A/B testing and campaign optimization
• Familiarity with HTML email templates and landing pages
• High attention to detail and organizational skills

Preferred Skills

• Experience in B2B SaaS, Technology, or Growth Marketing environments
• Understanding of demand generation and lead nurturing strategies
• Experience managing campaigns across multiple regions or markets
• Knowledge of customer journey mapping and conversion optimization
• Familiarity with SEO, content marketing, and growth marketing principles
• Experience using AI-powered tools for marketing productivity and personalization
• Ability to work independently in a fast-paced, ownership-driven environment

Why Join FreJun?

• Own a critical growth channel from day one
• Work directly with Marketing, Product, Sales, and Leadership teams
• Gain exposure to international markets and customers
• Build expertise across the complete email marketing lifecycle
• High ownership, visibility, and growth opportunities
• Work in a profitable and rapidly growing technology company

Apply Here:
https://frejun-app.notion.site/348f1d431dde81f89259c0c2adb04807?pvs=105