Market Research Associate

Location: Remote / Hybrid (India)
Type: Full-Time

About StepsAI

StepsAI is building Aide - the world’s smartest AI web widget that helps e-commerce brands automate support, increase conversions, and boost revenue using multi-agent intelligence. We’re now looking for an analytical, curious, and self-driven Marketing Research Associate to strengthen our GTM engine.

Role Overview

As a Marketing Research Associate, you will be the intelligence engine behind StepsAI’s growth.
Your job is to deeply understand the market, competitors, customers, trends, and content opportunities and convert these insights into actionable direction for our Marketing, Sales, and Product teams.

This role is perfect for someone who loves digging into data, exploring markets, spotting patterns, and turning insights into strategy.

What You Will Do

Market & Industry Research

• Research emerging trends in e-commerce, AI, customer support automation, and agent technologies.
• Identify fast-growing niches that StepsAI can target.
• Track market shifts, competitor updates, and new innovations.

Customer & ICP Intelligence

• Identify new Ideal Customer Profiles (ICPs) across different industries.
• Analyze merchant demographics, buying behavior, pain points, and motivations.
• Build and maintain a database of qualified market segments.

Competitor Research

• Study competing AI tools & Shopify apps: features, pricing, positioning, strengths, weaknesses.
• Build comparison notes and actionable recommendations for Product & Sales.

Content & SEO Intelligence

• Identify trending topics for blogs, videos, social media, and landing pages.
• Analyze keyword opportunities, search trends, and high-volume content gaps.
• Help the marketing team decide what content to create each week.

Cross-Team Collaboration

• Support Sales by providing industry insights and high-value prospect lists.
• Work with Product to validate which features the market actually wants.
• Support Growth Marketing with data for campaigns, ads, and A/B experiments.

Research Documentation

• Maintain well-organized research reports, dashboards, competitor sheets, and ICP profiles.
• Present findings in simple, clear summaries that the entire team can use.

What We’re Looking For

Must-Have Skills

• Strong research ability - online, data-driven, structured thinking
• Great communication and note-taking skills
• High attention to detail
• Ability to simplify complex information
• Comfortable working independently with minimal supervision
• Curiosity to understand markets deeply
• Excellent English reading/writing skills

Bonus Skills

• Experience with AI, SaaS, marketing, or e-commerce
• Familiarity with Notion, Google Sheets, HubSpot, SEMrush, Ahrefs, etc.
• Understanding of SEO or growth marketing
• Prior research or marketing internship experience

Why Join StepsAI?

• Work directly with founders
• Learn marketing, sales, product, and AI - fast
• Be part of a high-performance global team
• Real ownership: your research shapes product, content, and GTM strategy
• Massive growth opportunities

Who This Role Is Perfect For

Someone who loves:

• Investigating
• Learning
• Analyzing
• Finding patterns
• Turning chaos into clarity
• Helping a startup scale fast

If you enjoy being the "brain behind the decisions," this is your role.