Senior Content Marketer

About Plane

Plane is an incisive response to config-heavy, opinionated, and restrictive project management software. Check out our website.

In just two years, Plane’s grown to #1 in its category on GitHub and become a viable open-core alternative to Jira, Monday, Wrike, Asana, ClickUp, and Linear, not to mention all-in-one tools like Notion or Obsidian.

Our growth has come on the back of the product’s true flexibility without artificial limits, simple configurations that work out of the box, and thoughtfully packaged features that nurture our customers’ growth instead of punishing it.

As a modern product start-up, we obsess over new and power users equally. Our mission is to empower teams everywhere with the simplest, most delightful work management experience on the planet. Our vision is to become the WorkOS of the future with a workbench of unified tools and techniques that intuitively and progressively form a greater whole for knowledge workers.
We’re well capitalized, backed by OSS Capital, and are revenue-positive. Our coworkers include ex-Microsoft, Deloitte, [24]7, Nutanix, and Yahoo! in our 50+ strong human force today.

About the team

The Marketing team at Plane owns two key outcomes:

• Self-serve (PLG) revenue
• Qualified pipeline for Sales (PQLs / inbound conversions)

We work closely with:

• Product Management (roadmaps, packaging inputs, releases, adoption)
• Product Design (product narratives, UX-led messaging, launch assets)
• Engineering (shipping reality, constraints, upgrades, breaking changes)
• Sales (mid-market + enterprise evaluation, objections, enablement)
• Community (open-source adoption, trust, credibility, distribution)

Content is not a publishing function here but a growth lever.

About the role

As Senior Content Marketer, you will own Plane’s content engine end-to-end: strategy, editorial direction, and hands-on execution.

Your job is to make Plane easier to discover, easier to evaluate, and harder to forget—using content that’s specific, useful, and opinionated (with proof).

This role is ideal if you can write for both:

• technical audiences (developers, IT, self-hosters), and
• business buyers (product leaders, ops leaders, engineering leadership).

Role and responsibilities

• Content strategy & editorial system

  • Own the content roadmap across TOFU and MOFU (what we publish, why, for whom)
  • Build repeatable content formats: guides, comparisons, industry pages, templates, playbooks
  • Maintain an editorial standard: clarity, accuracy, consistency, no filler
  • Partner with Product/Growth to align content with adoption and revenue goals

• SEO that drives pipeline

  • Identify topics that map to intent: “switch,” “self-host,” “alternatives,” “workflows,” “docs,” “intake,” “AI”
  • Ship content designed to rank and convert (not traffic-only pieces)
  • Refresh and consolidate older content; maintain topical authority, not volume
  • Work with Growth to instrument attribution and measure impact

• Product and launch content

  • Translate releases into pages and posts that explain “what changed” and “who benefits”
  • Write product-led content: feature explainers, use cases, workflows, adoption guides
  • Support launch kits: landing pages, emails, announcements, release narratives
  • Keep claims grounded in real capability; no vague promises

• Customer proof and narrative assets

  • Produce case studies, quotes, and proof blocks that shorten evaluation time
  • Turn wins (and objections) into reusable website and sales assets
  • Build content that directly supports enterprise evaluation: security, deployment, scale, governance
  • Collaborate with Sales/CS on the strongest stories to tell

• Distribution and repurposing

  • Turn one strong piece into multiple high-signal assets (social, email, community, docs links)
  • Build a distribution rhythm across owned channels and community surfaces
  • Coordinate with Design for visuals that improve comprehension and retention
  • Keep a publishing cadence that compounds, not spikes

• Measurement and iteration

  • Track performance beyond pageviews: signups, PQL influence, assisted conversions
  • Run content experiments (angles, formats, landing pages, comparisons)
  • Build reporting that ties content to business outcomes
  • Use insights to adjust the roadmap monthly

You will be successful if you...

• Grow qualified organic traffic that converts into signups and PQLs.
• Reduce evaluation friction through clearer comparisons and adoption content.
• Build a content system that scales without quality dropping.
• Make Plane’s positioning sharper by publishing the right stories repeatedly.

Qualifications (must-haves)

• 4–8 years of content marketing experience in B2B SaaS.
• Strong long-form writing and editorial judgment (you can ship final drafts).
• Proven SEO competence: keyword strategy, internal linking, content refreshes, topical authority.
• Ability to write for technical products without distorting the truth.
• Comfort working cross-functionally in a fast-paced, async team.
• A metrics mindset: you care about conversions, not applause.

Bonus points

• Experience with open-source, open-core, self-hosted, or developer-facing products.
• Familiarity with security/compliance/deployment narratives (SSO, audit, air-gapped constraints).
• Experience creating comparison/switch content in competitive categories.
• Prior work on templates, docs-adjacent content, or product education.