Growth Marketing & Content Associate

Growth Marketing & Content Associate

*Location: *Fully Remote
*Type: *Full-time
*Level: *Mid-level

About xETFs
xETFs designs ETFs that make Wall Street-caliber investing strategies accessible to individual investors. Led by a team of finance industry veterans, xETFs brings decades of institutional experience. Our approach centers on three principles: innovation in strategy design, clarity in communication, and making products accessible to individual investors. We package innovative, institutional-grade tools into transparent ETFs traded on stock exchanges.

Role Overview
xETFs is looking for a Growth Marketing & Content Associate to help build awareness of our brand, strengthen our presence in the market, and support inflows into our funds through smart, high-quality marketing.

This is a hands-on role with two core focuses: building a high-quality, high-volume organic content pipeline and supporting paid digital campaigns across search, social, and display. You will conduct independent research, monitor industry trends, develop content ideas, and produce polished content across social media, email, and brand channels — while also executing and reporting on paid campaigns with meaningful autonomy. You should be equally comfortable generating ideas and contributing to strategy as you are executing campaigns and interpreting analytics.

This role is ideal for someone who thrives in an early-stage environment, takes initiative, works autonomously, and can execute at a high level without needing to be micromanaged.

What You’ll Do
• Develop and execute content and growth marketing initiatives that increase brand awareness and support asset growth
• Proactively monitor industry trends, competitor activity, and the broader ETF and fintech landscape to surface content opportunities and inform strategy
• Generate a steady pipeline of content ideas based on market research, audience behavior, fund news, and emerging themes — without waiting to be directed
• Create high-quality written and visual content across social media, website, email, paid campaigns, presentations, and other brand channels
• Manage and grow xETFs' social media presence, with a focus on increasing follower growth, engagement, reach, and brand visibility
• Help build and maintain a thoughtful content strategy for niche audiences, including retail investors and other financially engaged audiences
• Translate technical investment and ETF concepts into clear, compelling, brand-aligned messaging
• Plan, execute, optimize, and report on paid campaigns across search, social, display, and retargeting channels — including managing budgets, tracking performance against KPIs, and delivering regular reporting
• Partner closely with leadership to maintain strong message consistency and adherence to existing brand standards
• Use modern creative and AI-enabled tools to improve content development speed, quality, and efficiency
• Contribute to launch campaigns, product storytelling, and broader brand-building efforts as xETFs grows

What We’re Looking For
• 3–5 years of experience in growth marketing, content marketing, digital marketing, brand marketing, or a related role, preferably in the finance industry
• Hands-on experience planning, executing, and optimizing paid campaigns across search, social, and display channels, including performance reporting and budget management
• Ability to conduct independent research and translate findings into content ideas and campaign angles without close direction
• Experience managing and growing social media accounts, including improving engagement, audience growth, and content performance
• Strong writing and communication skills, with the ability to produce polished, thoughtful content for sophisticated or technical subject matter
• Familiarity with AI tools and comfort incorporating them into content, creative, and workflow processes
• Experience using analytics and performance metrics to assess campaign effectiveness and guide optimization
• Strong content strategy instincts, especially for niche audiences or industries involving technical subject matter
• Ability to manage multiple projects independently and execute with strong judgment, attention to detail, and consistent quality
• Comfort working in a fast-moving environment where autonomy, initiative, and resourcefulness are essential

Nice to Have
• Experience in the ETF, asset management, wealth management, brokerage, fintech, or broader financial services industry
• Experience marketing to direct-to-consumer, B2C, retail trader, or retail investor audiences
• Strong design sensibility and proficiency with tools such as Adobe Creative Cloud or similar design software
• Experience at an early-stage company, startup, or emerging brand
• Experience launching new products or helping build a new brand from an early stage
• Experience working in a regulated industry or operating within legal/compliance review processes

What Success Looks Like
In this role, success means helping xETFs become more visible, more trusted, and more resonant with our target audiences. You will help elevate the quality and consistency of our content, grow our brand presence across channels, improve audience engagement, and contribute to marketing efforts that ultimately support fund awareness and inflows.

Why Join xETFs
This is an opportunity to join a growing ETF issuer at an early stage and play a meaningful role in shaping how the brand shows up in the market. You’ll work closely with experienced leadership, help define the voice and visibility of the company, and contribute directly to the growth of a modern asset management brand built for individual investors.