GTM Lead

About Us
Trainery is a growing HCM SaaS platform serving mid-market organizations in banking, healthcare, nonprofits, and government. We are lean, founder-led, and scaling. People here own things end to end and operate without hand-holding.

The Role

• We are looking for a GTM Lead to own the revenue engine from top-of-funnel to pipeline reporting
• This is a senior individual contributor role at the intersection of outbound execution, marketing operations, CRM management, and revenue intelligence
• You will work directly with the CEO and act as the connective layer between market intelligence, marketing, and product
• There is no existing playbook — you will build one from scratch

What You Will Do

• Outbound and Demand Generation
• Own outbound strategy across email and LinkedIn — ICP targeting, sequence design, copy direction, A/B testing, and ongoing optimization
• Translate market and persona research into actionable list builds and campaign logic
• Decide what gets tested, what gets killed, and when — based on data CRM and Pipeline Operations
• Own HubSpot as the system of record — deal hygiene, stage definitions, contact management, and sequence attribution
• Ensure the pipeline reflects reality at all times and that the CEO can trust what they see
• Build and maintain a weekly GTM report leadership uses to make decisions

Marketing Coordination

• Work with our marketing lead to connect content, campaigns, and website to actual demand capture
• Own conversion logic — forms, CTAs, lead routing — so traffic turns into conversations
• Identify and close leaks between inbound interest and qualified pipeline Cross-functional Signal Routing
• Capture patterns from lost deals, demo feedback, objection themes, and sequence performance
• Translate those patterns into structured input for the product and engineering teams
• Keep leadership informed of what the market is saying before it becomes a problem Execution Management
• Direct a junior team member on list pulls, data hygiene, platform maintenance, and CRM tasks Set the standard for how GTM work gets done across the team

What We Are Looking For

• 3-6 years in a B2B SaaS GTM, growth, or revenue operations role. You have built outbound systems, not just run them. You have managed a CRM with real accountability for data quality. You have connected marketing activity to pipeline outcomes.
• Tooling you should know well:
• Outbound and sequencing: Instantly, Apollo, SendPilot, or comparable platforms
• LinkedIn outreach: HeyReach, Expandi, or similar
• CRM: HubSpot or Zoho CRM
• Contact and company intelligence: ZoomInfo, Apollo, or equivalent
• Analytics and enrichment: Gojiberry or similar enrichment and intent tools
• You do not need to have used every tool on this list. You need to be able to pick any of them up without being trained on them.
• Beyond tooling:
• Strong independent judgment — you identify problems and solve them without waiting to be directed
• Clear, direct written communication — you will be shaping copy and reporting that reflects on the company
• Comfortable building from scratch in an environment with no existing playbooks
• Experience in companies under 50 people is a strong plus
• Performance Pay: Commission based on measurable GTM outcomes.

Why do you want to join in Trainery..!

• You’ll work closely with the founders and own outcomes end-to-end.
• Your decisions won’t sit in slides — they’ll impact pipeline, revenue, and product direction.
• We operate with full transparency on numbers, pipeline, and performance.
• You will have: Direct ownership of metrics that matter, Freedom to make decisions,
• Responsibility to drive outcomes
• Here People who take ownership and move fast