About the job
SCHWIFTY FOODS AND BEVERAGES PVT LTD
JOB DESCRIPTION
Sales Representative – General Trade & Distribution | Pune
Company Schwifty Foods and Beverages Pvt Ltd
Brands DUDE (Nata de Coco Juice Drink) | Hydraman (Functional Water)
Role Title Sales Representative – General Trade & Distribution
Location Pune, Maharashtra (Field Role)
Reporting To Area Sales Manager (ASM) – Maharashtra
Employment Type Full-Time | Probation: 3 Months
CTC Range ₹4.2 – 5 LPA (Fixed) + Incentives
Notice Period 30 Days
About Schwifty Foods
Schwifty Foods and Beverages Pvt Ltd is a Mumbai-based FMCG startup building next-generation RTD beverage brands for India's youth. Our flagship brand DUDE is a nata de coco juice drink available in Mango, Lychee, and Orange at ₹40 MRP, designed for impulse purchase across general trade, modern trade, and institutional channels. Hydraman, our functional vitamin-mineral water, is slated to launch from Month 9. We are a founder-led team with deep manufacturing and distribution roots, building our Pune market from the ground up.
Role Overview
The Sales Representative (GT & Distribution) is the primary market-facing role responsible for building and growing Schwifty’s retail footprint across Pune’s general trade network. You will own beat execution, distributor onboarding and servicing, outlet-level sales, and brand activation support. This is a high-ownership, high-visibility role in a pre-scale startup — ideal for a self-starter who wants to grow fast.
Key Responsibilities
- General Trade Sales & Beat Execution • Execute structured daily beat plans across assigned territories in Pune (kirana stores, pan shops, juice bars, convenience outlets, college canteens) • Achieve monthly volume and revenue targets for DUDE across assigned outlets • Drive numeric distribution – increase outlet count on beat week-on-week • Ensure product availability, correct placement, and visibility at point of sale • Conduct daily market coverage of minimum 30–40 outlets per day
- Distributor Onboarding & Management • Identify and approach prospective distributors and sub-distributors in target geographies • Assist ASM in finalising distributor agreements, margin structures, and beat plans • Ensure timely secondary sales claim processing, scheme communication, and stock replenishment • Maintain healthy distributor ROI by driving offtake at the retail level • Track distributor stock levels and prevent dead stock or expiry situations
- New Outlet Development • Prospect and onboard new retail outlets in the beat territory • Present brand pitch for DUDE to outlet owners – product story, margins, display support • Negotiate listing at new outlets and ensure first order completion • Build relationships with key outlet owners for long-term repeat purchase
- Brand Promotions & Activations • Execute in-store POSM placement – danglers, shelf talkers, stickers at point of sale • Support field sampling and product trial drives as deployed by the marketing team • Coordinate with activation agencies on ground during mall, campus, or market activation events • Capture and report consumer feedback, competitor activity, and pricing intelligence from market
- Reporting & MIS • Submit daily beat reports via WhatsApp/app (outlet count, orders taken, issues flagged) • Maintain accurate outlet master data (name, address, monthly purchase, contact) • Report competitor schemes, new product launches, and shelf share observations weekly • Participate in weekly SR review calls with ASM
Key Performance Indicators (KPIs)
KPI Target (Monthly)
Monthly Volume Target (Cases) As per beat plan assigned by ASM
Numeric Distribution (Active Outlets) Minimum 80% of beat outlets ordering
New Outlet Addition 15–20 new outlets/month
Distributor Coverage 100% of assigned distributors serviced weekly
Beat Adherence >90% daily beats completed
POSM Placement 100% of stocked outlets with at least 1 POSM element
Candidate Profile
Required
• 1–3 years of field sales experience in FMCG (beverages, snacks, dairy, or similar preferred)
• Proven experience in GT channel – kirana coverage, beat planning, distributor coordination
• Familiarity with Pune’s retail geography (knowledge of Kothrud, Baner, Aundh, Hadapsar, PCMC an advantage)
• Own two-wheeler with valid driving licence (mandatory – conveyance allowance provided)
• Strong communication skills in Marathi and Hindi; English proficiency preferred
• Basic smartphone proficiency – WhatsApp reporting, Google Forms, and basic Excel/Sheets
Preferred
• Prior experience with a beverage brand (carbonated, juice, water, or energy drinks)
• Exposure to distributor onboarding and secondary sales tracking
• Experience supporting brand activations or sampling drives at the field level
• Familiarity with scheme communication and trade margin structures
What We Offer
• Fixed CTC of ₹4.2–5 LPA based on experience
• Monthly performance incentive linked to volume and distribution KPIs
• Conveyance allowance + mobile reimbursement
• Early-stage equity upside — ESOP consideration for high performers at 12 months
• Direct exposure to founders and ability to grow into ASM / Territory Manager role
• Flat hierarchy, fast decisions, real ownership — your beat, your market
Growth Path
Phase 1 (0–6 Months) Phase 2 (6–12 Months) Phase 3 (12+ Months)
Sales Representative – GT Pune beat coverage, distributor servicing, POSM execution Senior SR / Beat Leader Additional territory, junior SR mentoring, activation leadership Area Sales Manager (ASM) Full P&L of Pune, multi-SR team management, MT + B2B oversight
How to Apply
Send your CV and a 2–3 line note on why you want to join Schwifty to:
[email protected]
Subject line: SR Application – Pune GT – [Your Name]
Shortlisted candidates will be contacted for a field round + ASM interview within 5 working days.
Schwifty Foods and Beverages Pvt Ltd | WeWork, NESCO IT Park, Mumbai | www.dudebevs.com
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