Senior Account Executive

Senior Account Executive
Brand-Direct Closer · Barsys Ad Network

Reports to Head of Ad Sales
Direct Reports None
Location New York, NY (HQ) · Field-flexible for top brand markets
Mandate Brand-Direct Closer
Compensation Senior IC — Base + Quota-Carrying Variable + Equity

Senior, quota-carrying closer — one of two at launch — owning brand-direct revenue for the Barsys Ad Network across an assigned territory.

About Barsys
Barsys is a consumer-robotics and software company building the first first-party, intent-based advertising network for the U.S. spirits and beverage category — a $110B retail category that absorbs over $7B in annual U.S. media spend at industry display click-through rates of approximately 0.3%. The Barsys platform combines a six-generation hardware portfolio, a multi-million-user consumer cocktail-making application, and the Barsys Ad Network — a closed-loop, owned-inventory monetization layer that reaches consumers at the moment of cocktail preparation, not the moment of purchase. The Company is AI-native, with the majority of its operating work streams AI-enabled, and is venture-backed with a Growth Round currently funding the build-out of the Ad Network commercial organization.

Role Summary
The Senior Account Executive role is one of two launch hires reporting into the Head of Ad Sales. These are the named bench underneath the senior commercial leader — quota-carrying closers responsible for brand-direct revenue across an assigned territory book (one focused on spirits brands; one on RTD, beer, and non-alcoholic adjacent categories). The role runs the full B2B ad sales cycle and sells the Barsys advertising surface at the program level — not the impression level — to CMOs and Heads of Brand at major beverage advertisers and their agencies of record. This is a Senior IC seat at a company where the AE bench will be built on the back of these two hires.

Why Barsys, Why Now
Beverage advertising is the most mis-targeted category in large-scale consumer marketing. The $110B U.S. spirits category absorbs over $7B in annual U.S. media spend, clearing at industry display CTR of approximately 0.3% — brands pay for impressions at the precise moment consumers are least decisional. Barsys inverts the model: the advertising surface is the cocktail-making moment itself, which carries occasion, intent, and (via first-party signal) consumer taste history. The Ad Network is engineered to deliver an attribution narrative no proxy-based programmatic platform can replicate: a closed-loop link between exposure and the conversion event itself. This is the structural pricing argument and the structural differentiator.

Key Responsibilities
• Carry a named-account list inside an assigned territory (Spirits brands vs. RTD / Beer / Non-alcoholic adjacent), with personal quota responsibility from quarter one.
• Run the full B2B ad sales cycle: prospect identification, discovery, custom proposal, pricing, contracting, hand-off to Ad Operations.
• Operate as a credible commercial counterpart to CMOs, VPs of Brand, and Heads of Media at large beverage advertisers; sell at the program level, not the impression level.
• Co-author Strategic Partnership pitches with the Head of Ad Sales for holdco accounts where the relationship spans multiple brands.
• Maintain pipeline hygiene and forecast discipline in the CRM; deliver weekly pipeline and bookings reports to the Head of Ad Sales.
• Partner with the Measurement Lead to package post-campaign attribution into renewal and upsell motions — every campaign closes with an attribution narrative the buyer can defend internally.

Required Experience
• 6+ years of B2B ad sales experience with sustained quota responsibility.
• Direct sell-side experience in beverage, alcohol, CPG, retail media, or programmatic display.
• Demonstrable book of CMO / Head of Brand / Head of Media relationships at major beverage advertisers or their agencies of record.
• Consultative-sale operator — comfortable building custom programs vs. transacting on rate cards.
• Track record of carrying and beating quota at a fast-growing ad platform or media business.

Preferred Qualifications
• Prior AE seat at a retail-media network (Walmart Connect, Roundel, Instacart Ads, Sam's Club MAP), a programmatic platform, or a major spirits media owner.
• Existing relationships at any of: Diageo, Pernod Ricard, Bacardi, Constellation, LVMH, Beam-Suntory, Brown-Forman, Campari.
• Experience selling first-party-data products and closed-loop attribution narratives.
• Comfortable in an early-stage operating environment without an army of pre-sales support.

Success Metrics
Year 1 Success

Territory fully ramped within the first half-year; named-account dialogue established across the assigned portfolio.
Operating in tandem with the second territory closer, with the AE bench at two productive heads from launch.
First paying brand contracts closed within the territory and renewal motion engaged.

Pipeline coverage maintained at the cadence set by the Head of Ad Sales.

Year 3 Success
Territory book extended across additional named accounts; AE bench scaled per the published expansion plan.
At least one AE-originated relationship elevated into a Strategic Partnership-tier account.
Renewal motion proven on the owned book.

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