Insights Associate Manager — BevAlc Client Solutions

Location:
New York, NY (Hybrid: Ground Signal HQ + client offices + WFH) or Remote (U.S.-based)

Employment Type:
Full-Time

Department:
Client Insights & Solutions

About Ground Signal

Ground Signal is a fast-growing technology company that gives beverage alcohol suppliers and distributors a competitive edge in the On-Premise channel. Our platform connects consumer behavior, menu dynamics, and sales performance to surface the account-specific intelligence that drives smarter brand and commercial decisions. We partner with the most iconic names in the industry, turning data into measurable growth.

The Opportunity

Ground Signal is growing its Client Insights & Solutions function, and this role sits as a part of that growth. As an Insights Associate Manager, you will own a portfolio of beverage alcohol supplier relationships, serving as a senior strategic partner who elevates how clients use On-Premise data to shape brand strategy, trade insights, commercial planning, and execution priorities.
This is not a purely analytical role, nor is it purely account management. You will be expected to bring both: the credibility to stand in front of a VP of Commercial Strategy and speak with authority, and the technical rigor to build the analyses that back it up. You'll mentor junior analysts, help shape how we deliver insights at scale, and grow into a more Senior Director as the team expands.

What You'll Do

Client Leadership & Strategic Advisory

• Own and manage a portfolio of beverage alcohol supplier and distributor partners, serving as their primary point of contact and trusted advisor on On-Premise strategy and performance.
• Lead executive-level presentations and strategic reviews, translating Ground Signal data into clear narratives that drive client decision-making and investment priorities.
• Proactively identify opportunities within each client's business, bringing forward insights, category trends, and competitive intelligence before clients know to ask for them.
• Build and deepen relationships across multiple stakeholder functions, including brand, trade marketing, commercial, national account sales, and analytics teams.
• Support client retention and partnership growth by consistently demonstrating the impact and ROI of Ground Signal's platform and partnership within each account.

Insights Delivery & Analytical Excellence

• Oversee the end-to-end delivery of strategic insights projects across your client portfolio: scoping, analytical framework design, execution, and final storytelling.
• Leverage the Ground Signal platform alongside complementary beverage alcohol data sources to develop objective-based analyses that address real client business questions, not just descriptive reporting.
• Set the standard for insight quality across your accounts, ensuring every deliverable is accurate, compelling, and action oriented.
• Develop repeatable analytical frameworks and best practices that can be operationalized across the broader Client Insights & Solutions team.
• Stay current on On-Premise trends, three-tier dynamics, and beverage alcohol category developments to bring informed context to every client engagement.

Team Development & Internal Leadership

• Mentor and coach more junior Analysts, supporting their development across analytical skills, client communication, and commercial thinking.
• Partner with the VP of Client Insights & Solutions to refine the team's service model, delivery standards, and insight methodology.
• Collaborate cross-functionally with Ground Signal's Product and Data teams, translating client feedback and unmet needs into actionable platform improvements.
• Contribute to internal thought leadership, sharing learnings from client engagements, surfacing trends, and helping build the team's collective category expertise.

Growth & Business Development

• Identify and flag opportunities to expand the scope and depth of client engagements, partnering with leadership to develop proposals and scope new workstreams.
• Support the onboarding of new supplier and distributor clients, establishing strong relationships and ways of working from day one.
• Act as an ambassador for the Ground Signal brand in client-facing settings, reinforcing our reputation as the premier On-Premise intelligence partner in the industry.

What You Bring

Required

• 5–8 years of experience in insights, analytics, client success, or commercial strategy, ideally with a meaningful portion spent in BevAlc, CPG, or the On-Premise channel.
• Demonstrated ability to manage and grow senior client relationships, with experience presenting to and influencing VP-level and above stakeholders.
• Strong analytical foundation with the ability to design and execute objective-based analyses, not just pull reports, but build frameworks that answer real business questions.
• Excellent storytelling skills: you can take a complex dataset and turn it into a concise, compelling, visual narrative that drives action.
• Experience managing or mentoring junior team members, with the instincts to develop talent and elevate team performance.
• Proficiency in Excel and AI toolkits; comfort working with large, multi-source datasets.
• High degree of ownership and self-direction; comfortable setting priorities and managing multiple client workstreams in a fast-paced startup environment.
• Bachelor's degree in a relevant field (Business, Marketing, Statistics, Economics, or similar).

Preferred

• Direct experience at a beverage alcohol supplier, distributor, data/insights vendor (e.g., IWSR, NielsenIQ, Circana, etc.), or beverage-focused agency.
• Familiarity with On-Premise dynamics, three-tier distribution, route-to-market models, and how beverage alcohol brands compete for rate of sale at the account level.
• Experience with revenue growth management, brand planning, trade strategy, or commercial execution in BevAlc or CPG.
• Intermediate to advanced SQL skills for self-serve data exploration and analysis.
• Demonstrated track record of expanding client relationships, growing scope, deepening engagement, and becoming an indispensable partner.

Life At Ground Signal

We're a small, low-ego, high-impact team that moves fast and is deeply committed to delivering real value for the brands we serve. We hire people who take ownership, ask hard questions, and push each other to think more strategically. In return, we strive to offer meaningful work, direct access to senior clients, and a culture where your contributions are visible and recognized.

• Hybrid work environment with flexibility across Ground Signal HQ and client sites
• Competitive compensation and benefits, including health coverage and flexible PTO
• High visibility with one of the industry's most iconic global brands from day one
• A structured growth path from Associate Manager to Director as the team and client portfolio scale

How To Apply

Submit your resume along with a brief note (3–5 sentences) on why you're excited about this role and what specific experience you'd bring to our beverage alcohol client portfolio. Candidates with On-Premise analytics experience, supplier or distributor exposure, or a background in dedicated client-facing insights roles are strongly encouraged to apply.