eCommerce SEO & Organic Growth Specialist

About RebelsMarket

RebelsMarket is a handcrafted leather goods brand focused on made-to-order shoes, boots, bags, and jackets built by skilled artisans.

We combine craftsmanship with modern commerce to create products designed around customer fit, personalization, and quality.

We are focused on scaling organic growth by building a search-driven digital experience that increases discoverability, improves conversion, and drives measurable revenue growth.

The Opportunity

We are hiring a eCommerce SEO & Organic Growth Specialist to lead and execute our organic growth strategy.

This role owns technical SEO, search architecture, content strategy, organic conversion optimization, and performance measurement.

You will work directly on initiatives that grow qualified organic traffic, improve search visibility, and increase revenue through scalable search systems.

What You’ll Own

Technical SEO

• Conduct full technical SEO audits
• Improve crawl efficiency and indexation
• Optimize site architecture and internal linking
• Resolve canonicalization and duplicate content challenges
• Improve Core Web Vitals and site performance
• Implement structured data and schema enhancements

Search Growth Strategy

• Build and execute an SEO roadmap aligned to revenue goals
• Identify high-intent keyword opportunities across collections and products
• Develop scalable search-driven category structures
• Optimize catalog architecture for discoverability
• Build systems that support long-term organic growth

Content Optimization

• Develop search-focused content frameworks for:

  • Collection pages
  • Product discovery pages
  • Occasion-based landing pages
  • Commercial buying guides

• Optimize metadata and page copy for stronger CTR

• Align content with customer search intent

Organic Conversion Optimization

• Analyze organic landing page performance
• Identify opportunities to improve engagement and conversion
• Design and execute structured SEO experiments
• Improve revenue per organic visitor

Analytics & Reporting

Own performance measurement across:

• Organic traffic growth
• Non-brand search visibility
• Keyword rankings
• Organic conversion rate
• Revenue from organic search
• Experiment performance and insights

Qualifications

Required

• 5+ years of hands-on eCommerce SEO experience
• Proven experience growing organic revenue for Shopify stores
• Strong technical SEO expertise
• Deep understanding of search intent and content architecture
• Experience working with large product catalogs
• Strong analytical and experimentation mindset
• Proficiency with:
  • Google Search Console
  • GA4
  • Ahrefs / Semrush
  • Shopify SEO workflows

Preferred

• Experience in fashion, footwear, luxury goods, or DTC brands
• Experience with programmatic SEO systems
• Familiarity with AI-assisted SEO workflows
• Experience improving conversion from organic traffic

Candidate Assessment

Candidates should provide a short audit of one collection page covering:

• Key opportunities identified
• Recommended actions
• Prioritization rationale
• Expected measurable impact within 90 days

Why Join RebelsMarket

This is an opportunity to build the organic growth engine for a brand with strong product differentiation, clear customer demand, and significant room to scale.

You will have direct ownership over strategy, execution, experimentation, and measurable business impact.