E-commerce Growth Lead - Meru, Kenya

We’re looking for a hands-on Ecommerce Growth Lead to help scale RebelsMarket’s artisan leather goods business across Meta, Google, TikTok, YouTube, email, and emerging channels.

This role is for someone who deeply understands ecommerce growth, paid media, customer retention, creative strategy, and profitable scaling.

You should have proven experience growing ecommerce brands — ideally in leather goods, fashion, accessories, footwear, or craftsmanship-driven consumer products.

If you do not have real ecommerce growth experience, please do not apply.

We are not looking for a single-channel media buyer. We want an operator who understands how to grow a modern ecommerce brand through performance marketing, storytelling, retention, creative experimentation, and data-driven decision making.

You’ll help lead:

• Paid acquisition across Meta, Google, TikTok, and YouTube
• Google Shopping/Search strategy
• Creative testing and campaign scaling
• Email/SMS retention systems
• Returning customer growth
• Conversion optimization
• Merchandising and offer strategy
• Influencer/creator partnerships
• Attribution and performance analysis

The ideal candidate is analytical, creative, highly data-driven, and obsessed with understanding what drives growth.

You should be comfortable leveraging AI tools, analytics, customer insights, and experimentation frameworks to identify opportunities, make decisions, test hypotheses, and place smart growth bets quickly.

You should care deeply about:

• MER, CAC, LTV, and contribution margin
• Cohort performance
• Creative testing velocity
• Repeat purchase behavior
• Landing page optimization
• Customer psychology
• Scaling profitably, not just increasing spend

This is a high-ownership role for someone who wants to help build and scale a strong ecommerce brand with long-term upside.

This is a full-time, in-office role based in Meru, Kenya.

Remote work is not available for this position. Candidates must be willing to work from the Meru office full-time.

If you plan to work remotely, please do not apply.