Field Marketing Manager

About the Role

Postman is looking for a Field Marketing Manager to drive pipeline growth and in-market execution across the UK. This role sits within Revenue Marketing and is focused on bringing regional campaign strategy to life in one of our most mature and competitive markets. You’ll execute high-impact programs that engage developers, product teams, and enterprise buyers — with a strong emphasis on deal acceleration and executive engagement. You’ll partner closely with sales to ensure marketing is aligned to priority accounts and pipeline needs, and you’ll play a key role in how Postman shows up in-market across the UK.

We’re looking for someone who thinks in terms of pipeline, not programs — and knows how to execute in ways that move deals forward.

What You’ll Own

UK Pipeline Contribution & In-Market Execution

• Execute regional marketing plans aligned to UK pipeline goals
• Focus on driving pipeline creation, acceleration, and deal progression
• Align programs to territory plans, key accounts, and pipeline gaps

Integrated Campaign Execution (Field + Digital + ABM)

• Execute multi-channel programs including:

  • In-person events and executive experiences
  • Webinars and virtual programs
  • Account-based marketing (1:few, 1:many)
  • Always-on digital support

• Support campaigns across the full funnel, with strong focus on late-stage acceleration

Sales Partnership & Account Engagement

• Operate in a GTM pod model with tight partnership with UK AEs and ADR teams to:

  • Prioritize target accounts
  • Execute account engagement plans
  • Support active opportunities

• Bring marketing into deals to improve win rates and velocity

Events & Field Programs

• Execute high-quality field programs, including:

  • Executive roundtables and VIP experiences
  • Industry events and sponsorships
  • Targeted hosted experiences

• Focus on depth of engagement and pipeline impact

Performance & Pipeline Accountability

• Track performance against pipeline and engagement KPIs
• Optimize execution based on what drives results
• Maintain visibility into UK marketing contribution to revenue

About You

Experience

• 5–8+ years in field marketing or demand generation in B2B SaaS
• Experience executing campaigns in a mature, enterprise-focused market
• Strong track record of sales partnership and account engagement

Skills & Approach

• Thinks in terms of pipeline, accounts, and revenue
• Strong execution across integrated channels
• Comfortable supporting late-stage deals and executive engagement
• Data-driven and performance-focused

What Success Looks Like

• Strong contribution to UK pipeline
• High-impact programs that support deal acceleration
• Tight alignment with sales on accounts and opportunities
• Consistent execution of high-quality field programs