Digital Marketing Manager

About StepsAI

StepsAI builds AI agents for websites and ecommerce stores - turning static websites into intelligent, conversational experiences that answer questions, guide users, and convert visitors into customers.

We sell primarily to SMBs and mid-market businesses, e-commerce stores like shopify, woo-commerce globally.

Role Overview

We’re looking for a Digital Marketing Manager who can own growth end-to-end - from strategy to execution.

This is not a “manage agency” role. This is a hands-on operator role for someone who can:

• Think like a strategist
• Execute like a builder
• Obsess over numbers

Your goal is to Drive qualified traffic, leads, and pipeline for StepsAI

What You’ll Own

1. Growth Strategy & Execution

• Build and execute multi-channel growth strategy
• Own funnel: Traffic → Leads → Demo → Conversion
• Identify highest ROI channels and double down fast

2. Performance Marketing (Paid)

• Run and optimize campaigns on:
  • Google Ads
  • Meta (Instagram/Facebook)
  • LinkedIn Ads
• Manage budgets and CAC targets
• Continuously test creatives, audiences, landing pages

3. SEO & Organic Growth

• Build SEO strategy from scratch

• Drive content around:

  • AI agents
  • AI chatbot for ecommerce / SaaS / services

• Improve rankings, organic traffic, and conversions

4. Website & Conversion Optimization

• Own stepsai.co performance

• Improve:

  • Landing pages
  • Messaging clarity
  • Conversion rates

• Run A/B tests continuously

5. Content & Distribution

• Plan and execute:
  • Blogs
  • Landing pages
  • Case studies
  • Short-form content (LinkedIn, Instagram)

6. Analytics & Reporting

• Track:
  • CAC, LTV, conversion rates
  • Channel performance
• Build dashboards and weekly insights
• Make decisions based on data, not opinions

What We’re Looking For

Must-Have

• 2–5 years in digital marketing (startup or high-growth preferred)
• Proven experience driving leads or revenue
• Strong in paid ads + funnels + analytics

• Hands-on with tools like:

  • Google Analytics
  • Ads Managers
  • CRM tools (HubSpot, etc.)

• Can execute without waiting for instructions

Nice-to-Have

• Experience in:

  • SaaS or AI products
  • Shopify / ecommerce ecosystem

• SEO + content experience

• Conversion rate optimization (CRO)

Who You Are

• You think in numbers, not vanity metrics
• You move fast and test aggressively
• You’re uncomfortable with “average” results
• You can go from idea → execution in hours, not weeks

What You’ll Get

• Work directly with founders
• High ownership and autonomy
• Real impact on company growth
• Opportunity to scale from 0 → 1 → 10 → 100

Location

• Hyderabad, India

How to Apply

Send:

• Your resume
• 2 campaigns or projects you’ve personally executed
• What you would do in your first 30 days at StepsAI