Sales & Distribution Coordinator 

About Varon USA

Varon USA is a beverage platform focused on building and scaling a portfolio of high-growth brands across hydration, performance, and wellness. The company partners with culturally relevant platforms and channels to develop and expand products with strong consumer demand and market traction.

Position Overview

Varon USA is seeking a Sales & Distribution Coordinator to support execution across the United States with an initial focus on the Southeast region (including Central Florida). This role is responsible for ensuring alignment between distributors, field sales activity, and merchandising execution.

The successful candidate will serve as a central point of coordination—working closely with distribution partners and internal stakeholders to ensure consistent, high-quality execution across all accounts and channels.

This is a hands-on, field-oriented role requiring strong organizational discipline, communication skills, and the ability to manage multiple moving parts simultaneously.

Key Responsibilities

Distributor Coordination

Serve as a primary point of contact for regional distribution partners
Communicate company priorities, product initiatives, and execution standards
Monitor distributor performance and support alignment with company objectives
Assist with rollout of new products, promotions, and account activations
Sales & Market Execution

Coordinate execution across retail and on-premise accounts
Support account expansion efforts and in-market sales initiatives
Ensure product availability, proper placement, and visibility standards
Identify gaps in execution and escalate or resolve as appropriate
Merchandising Alignment

Coordinate with merchandising teams to ensure consistent in-store execution
Support display compliance, promotional setup, and brand standards
Assist in monitoring execution quality across the region
Reporting & Communication

Maintain organized reporting on distributor activity and market performance
Provide regular updates to internal leadership on execution progress
Support data collection and performance tracking initiatives
Cross-Functional Collaboration

Work closely with internal teams including sales leadership, marketing, and operations
Ensure alignment between strategy and in-market execution

Objectives

Deliver Market Quality Distribution and execution targets
Drive in-store activation and brand visibility across key accounts
Partner with distributors to ensure structured quarterly planning and execution discipline
Deliver clear, actionable market insights and reporting to support decision-making

Qualifications

3–7 years of experience in beverage, CPG, or distribution-based sales environments
Familiarity with distributor-led sales models (DSD, regional beverage networks)
Strong organizational and coordination skills
Ability to manage multiple stakeholders and priorities effectively
Clear and professional communication skills
Proficiency in Microsoft Excel and standard reporting tools
Willingness to travel within the Southeast region as required

Preferred Qualifications

Experience working directly with beverage distributors
Background in high-growth or emerging consumer brands
Experience coordinating merchandising or field execution teams

Compensation & Benefits

Competitive base salary
Performance-based incentives
Travel reimbursement
Opportunity for growth within a rapidly expanding platform

Product Focus

This role will initially support the launch and regional execution of a new performance hydration beverage brand developed in partnership with Ballislife.

Equal Opportunity Statement

Varon USA is an equal opportunity employer and is committed to building a diverse and inclusive workforce.

Application Process

Qualified candidates are invited to submit a resume and brief cover note outlining relevant experience.