Junior Ads Associate

We are looking for a Junior Ads Associate who is eager to build a career in performance marketing. You will work closely with the ads team to execute, monitor, and optimize campaigns across platforms like Google, Meta, and others.

This role is ideal for someone who is analytical, detail-oriented, and curious about how ads drive business growth.

Key Responsibilities
Campaign Execution
Assist in setting up campaigns across:

• Google Ads (Search, Display, YouTube, PMax)
• Meta Ads (Facebook & Instagram)
• Upload creatives, write basic ad copies, and manage campaign structures
• Ensure correct UTM tagging and tracking implementation

Monitoring & Optimization

• Track daily performance metrics (CPC, CTR, CPA, ROAS)
• Identify underperforming ads and suggest improvements
• Assist in budget pacing and bid adjustments
• Support A/B testing of creatives, copies, and audiences

Reporting & Analysis

• Maintain daily/weekly performance reports
• Work with tools like:
• Google Sheets / Excel
• Looker Studio
• Google Analytics (GA4)
• Highlight key insights and anomalies

Data & Tracking

• Assist in verifying tracking setup (GTM, GA4, pixels)
• Ensure campaign data accuracy across platforms
• Support in troubleshooting discrepancies

Creative Coordination

• Work with design/content teams to get creatives developed
• Share briefs for ads (copy, hooks, formats)
• Ensure correct formats and platform compliance

Required Skills

• Basic understanding of digital marketing concepts
• Familiarity with Google Ads / Meta Ads (internship or coursework is fine)
• Strong analytical and problem-solving skills
• Good with numbers and Excel/Google Sheets

Attention to detail

• Good communication skills
• Good to Have Experience with:
• GA4 / GTM

Looker Studio

• Any ad platform certifications
• Basic understanding of funnels (Awareness → Consideration → Conversion)
• Exposure to performance metrics (CAC, ROAS, LTV)

What You’ll Learn

• End-to-end campaign execution
• Performance optimization frameworks
• Data analysis and reporting
• Real-world client handling and scaling strategies

Why Join Us

• Work on multiple brands across industries
• Fast learning curve with hands-on exposure
• Ownership from Day 1
• Collaborative and growth-driven team