Business Development Representative (BDR)

OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We’re on a mission to become the #1 digital signage platform globally—and we’re growing fast.

Why This Role Matters

The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive.

What You'll Own

• Primary Focus: Outbound Opportunity Generation

  • Research and identify key prospects across priority industries and ICPs
  • Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement
  • Book meetings for Account Executives by identifying pain points, business context, and alignment
  • Maintain strong activity levels: 150+ outbound touches/day across multiple channels
  • Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity

• Sales Intelligence & Qualification

  • Qualify interest and organizational fit based on OptiSigns’ Ideal Client Personas
  • Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential
  • Track engagement and conversion metrics for continuous performance improvement

• Collaboration & Coaching

  • Partner closely with AEs and marketing to support strategic account outreach
  • Participate in weekly sales enablement and strategy reviews
  • Receive continuous coaching with a clear path toward an Account Executive promotion track

Requirements

What Success Looks Like

• ICP Precision: Demonstrates mastery in identifying target accounts that align with OptiSigns’ Ideal Client Personas and value delivery outcomes
• Stakeholder Accuracy: Maintains 95%+ accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential
• Pipeline Discipline: Executes consistent daily activity across research, sequencing, and outbound contact—balancing volume with strategic insight
• Meeting Creation: Books an average of 2 net-new qualified meetings per day, contributing directly to team-sourced revenue pipeline
• Meeting Quality: Drives a >50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment
• Growth Trajectory: Shows increasing ownership of outbound strategy, motion discipline, and MEDDIC comprehension with a clear trajectory toward AE readiness

You Might Be a Fit If You Have

• 0–2 years of B2B sales, lead generation, or outbound experience
• A high-energy, self-starter mentality who thrives in a fast-paced environment
• Grit: you’re excited to cold call, send 1:1 emails, and face rejection with resilience
• Excellent written and verbal communication
• Familiarity with LinkedIn Sales Navigator, HubSpot, or similar tools is a plus
• Hunger to grow into a full-cycle AE role

Career Path

The BDR program at OptiSigns is a springboard to an Account Executive role. You’ll master prospecting, objection handling, discovery, and ICP targeting, all while helping our sales engine scale.

Compensation

• Base Salary: $50,000
• OTE: $80,000+ (uncapped incentives) based on opportunity development.

Why Join OptiSigns?

• High-Growth Tech Company: Be part of an innovative SaaS company transforming digital signage.
• Uncapped Earning Potential: Set your own pay based on your success in the role.
• Industry Leadership: Work with a market-leading product and well-established inbound demand.
• Collaborative & Learning-Focused Culture: Develop skills that set you up for long-term sales success.
• Career Advancement: We invest in your development, providing a structured path to higher-earning roles.

Ready to Build Your Sales Career?

If you’re a motivated, fast-learning sales professional eager to start closing deals while developing pipeline-building and account expansion skills, we want to hear from you. Apply today and be part of OptiSigns’ journey to revolutionize digital signage.

Benefits

• 401k

• Dental insurance

• Flexible schedule

• Health insurance

• Vision insurance

• Paid time off