Content Strategist

About Us:

ToonShow is an innovative Toy and Entertainment company, focused on creating joy-filled, imaginative experiences. We are dedicated to inspiring play, creativity, and connection through our wide range of content and products. To expand our brand's reach, we’re looking for a visionary Content Strategist who can develop on-trend, viral-worthy video content that resonates with our target audiences.

Position Overview:

We’re seeking a highly creative, social media-savvy Content Strategist to lead the ideation and development of video content designed to captivate audiences and drive viral engagement. The ideal candidate is a trend-spotter who understands what makes content shareable and can translate our brand values into compelling, platform-specific video concepts.

Key Responsibilities:

1. Trend Research & Insights:
   • Stay up-to-date with the latest trends in digital marketing, social media, and pop culture.
   • Identify viral content opportunities and adapt them to align with our brand and product messaging.
2. Creative Concept Development:
   • Generate fresh, innovative ideas for short-form video content (e.g., TikTok, Instagram Reels, YouTube Shorts).
   • Craft storyboards, scripts, and visual concepts for engaging and family-friendly campaigns.
3. Strategy & Execution:
   • Develop and implement a content strategy tailored to each platform’s unique audience and algorithms.
   • Collaborate with video producers, graphic designers, and influencers to bring content to life.
4. Analytics, Optimization & Reporting:
   • Monitor the performance of video content using analytics tools.
   • Use insights to refine strategies, ensuring maximum reach and engagement.
   • Create detailed reports on engagement, reach, virality, and ROI for each campaign.
   • Present findings to stakeholders, providing actionable recommendations for content optimization.
5. Collaboration:
   • Partner with product teams to showcase toys in fun, organic ways.
   • Work with influencers and creators to amplify reach and credibility.

Qualifications:

• Experience: 3+ years in content creation, social media strategy, or a similar role
• Creativity: A portfolio of successful viral campaigns or creative projects.
• Trend Awareness: Deep understanding of trending formats, challenges, and content styles on platforms like TikTok, Instagram, and YouTube.
• Storytelling Skills: Ability to turn ideas into compelling narratives that connect with audiences.
• Team Player: Strong collaboration and communication skills, with the ability to manage multiple stakeholders.