Retention Marketer ( Email + SMS)

About Discovery Kitchen
Discovery Kitchen is a growth advisory for DTC brands.
We work with companies that are looking to achieve quick product-market fit, expand into new markets/segments or even launch a new product. Our goal is to craft clear, believable, and profitable growth plans while reducing the overwhelming possibilities and decisions that the founder needs to make.

We're a global team, serving clients in the North America and India. As a remote team, we're on the lookout for talented individuals.

About the Role

• Develop full-funnel email strategies: Create and execute automated workflows, from welcome sequences to post-purchase nurtures, using Klaviyo or similar platforms.
• Personalize messaging at scale: Segment audiences based on behaviors and preferences to deliver tailored experiences that maximize conversion and retention.
• Collaborate on campaign strategy: Partner with the growth strategist and creative team to brainstorm ideas for copy, design, and timing that align with our clients’ branding and goals.
• Implement A/B testing: Continuously test subject lines, content, timing, and workflows to refine campaigns and improve key performance metrics.
• Analyze and report results: Track the performance of campaigns, such as open rates, click-through rates, and revenue impact, providing actionable insights for improvement.

What we care about:

• ✅ Lifecycle marketing experience: 1-2 years of creating and managing email and sms workflows, preferably for ecommerce brands.
• ✅ Data-driven creativity: A knack for blending data insights with creative storytelling to craft high-performing campaigns.
• ✅ Tool mastery: Proficiency in platforms like Klaviyo, BizonBot, Contlo, and other relevant marketing automation tools.
• ✅ Optimization mindset: A results-driven approach to testing and refining campaigns based on performance metrics.
• ✅ Collaboration skills: Ability to work cross-functionally with strategists, designers, and clients to deliver cohesive, impactful marketing efforts.

What will you get?

• To work on diverse brands
• Working with exceptionally bright teammates and clients
• Location independence, timing independence