Product Marketing Manager

In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.

At RapidSOS, we are committed to using technology to build a safer, stronger future and working together to save lives. We’re in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team. Our work is founded on our values of trust and safety, pioneering, urgency, and purpose over pride, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact. If that sounds like an exciting opportunity, we want to hear from you!

At RapidSOS, we are empowering safer, stronger communities with faster, data-driven emergency response. In partnership with public safety, RapidSOS created the world’s first intelligent safety platform that securely links life-saving data from 540 million+ connected devices, apps and sensors and 200+ technology partners directly to RapidSOS Safety Agents, 911, and first responders globally. The platform is used by over 21,000+ first responder agencies in six countries and supports 171 million+ emergencies each year. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most.

What this role is about:

Are you passionate about bridging the gap between product innovation and the needs of public safety professionals? RapidSOS is seeking a Product Marketing Manager to define and execute marketing strategies that empower public safety professionals with transformative technology. In this role, you’ll work at the intersection of product, sales, and public safety to create impactful messaging, drive go-to-market initiatives, and ensure our solutions resonate with the needs of the public safety community.

You’ll develop a deep understanding of our products and users, create compelling content for our field teams, and foster cross-functional alignment to ensure our messaging is both clear and impactful. This is a perfect opportunity for someone who thrives in a fast-paced, mission-driven environment and enjoys working collaboratively to deliver innovative solutions that save lives.

What you’ll do:

Go-to-Market Execution

• Define and execute go-to-market strategies for public safety-focused products.
• Develop positioning and messaging that resonate with public safety professionals, emphasizing product value and differentiation.
• Partner with Product and Engineering teams to understand product functionality and simplify complex concepts for the field.

Cross-Functional Collaboration

• Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts.
• Act as the voice of public safety within RapidSOS, advocating for customer needs in product and marketing discussions.
• Build strong partnerships across teams to drive alignment on priorities and goals.

Field Enablement

• Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams.
• Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences.

Insights & Feedback Loops

• Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies.
• Continuously refine product messaging and positioning based on data insights and real-world feedback.

What we’re looking for in our ideal candidate:

• Experience: 5+ years of experience in marketing or product roles, including a minimum of 2 years with responsibilities in product marketing, paired with a strong background in the public safety sector.
• Bias for Action: Proactive self-starter who can push through ambiguity and drive momentum toward important goals.
• Data-Driven: Comfortable analyzing quantitative and qualitative signals to understand performance and make informed adjustments.
• Collaboration: Skilled at rallying cross-functional teams toward shared goals and fostering alignment.
• Technical Understanding: Capable of engaging in technical discussions with Product and Engineering teams and simplifying complex concepts for non-technical audiences.
• Communication Skills: Strong written, verbal, and interpersonal communication skills with attention to detail.
• Travel: Ability and willingness for occasional travel (<10%)

Nice-to-have experience (but not required!):

• Experience with internal training programs for Sales and Customer Success teams
• Experience with Salesforce and Hubspot

What we offer:

• The chance to work with a passionate team on solving one of the largest challenges globally
• Competitive salary and benefits and equity participation
• A dynamic, flexible and fun start-up work environment with a highly talented team

If you're curious to learn more about RapidSOS, you can check out https://rapidsos.com/blog/

Starting pay for a successful applicant will depend on a variety of job-related factors, which may include experience, relevant skills, training, education, location, business needs, or market demands. The salary range for this role is $90,000 - $115,000. This role will also be eligible to receive equity options. #LI-Remote

If you are based in California, we encourage you to read this important information for California residents linked here: https://rapidsos.com/privacy/california/

RapidSOS is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.

Interested in the role but you don’t meet 100% of the requirements? We’d love to hear from you! We encourage you to apply; we’d be excited to see if your unique skill set and experience could be a match.