Event Demand Generation Lead

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

AMER Demand Generation is a team of marketers and channel specialists that drives strategies to engage prospects and customers and generate demand for our prioritized solutions in the Americas. We partner closely with the Product Marketing, Global Campaigns, Sales Development, and Sales to bring full-funnel campaigns to life and optimize performance and business impact.

What you’ll do

We are seeking a highly motivated demand generation expert to join our marketing team to help us reach our in-region event ambitions. This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace. This role requires a strategic thinker with expertise in digital marketing, event promotion, and cross-functional management. The ideal candidate will be able to devise and execute comprehensive demand generation strategies that align with our overall business goals, ensuring successful registration and attendance at our events.

Responsibilities

• Demand Generation: Leverage digital marketing expertise to implement scalable and account-list targeted (1:many ABM) tactics within a modern marketing framework.
• Event Promotion: Drive registration for both in-person and online events. Experience in promoting large events with 1,000+ attendees is a plus.
• Strategic Planning: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company’s overarching business goals.
• Project Management: Organize and oversee multiple event-related initiatives, ensuring that timelines and objectives are met through careful coordination and planning.
• Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, and Sales Development to foster a cohesive approach in executing event strategies.
• Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.
• Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis to identify issues based on quantitative and qualitative inputs. Use this data to inform strategic pivots and performance narratives.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5 years of experience in demand generation, event marketing, or related areas.
• Proficient in digital marketing strategies and tools.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent collaboration skills with a history of successful cross-functional teamwork.
• Strong analytical skills, with the ability to interpret data and provide actionable insights.
• Exceptional verbal and written communication skills.

Preferred qualifications

• Experience in promoting large events with 1,000+ attendees
• Experience in event marketing or event planning
• Experience building out new digital marketing capabilities