Pricing and Packaging

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

As a founding member of the Pricing & Packaging team at Plaid, you will be responsible for working across Product, Product Marketing, GTM, and Ops to develop and execute monetization strategies for new and existing innovation, with a direct and quantifiable impact on our customers, partners, and P&L. This work includes helping to develop a cohesive company-level approach to pricing & packaging, including overall portfolio design and segment-specific pricing strategies. You will help command operational excellence in how we make pricing & packaging decisions, creating change from within the organization. You will also analyze, develop perspective and effectively communicate key pricing trends to leadership to inform exec. level strategic decisions. The role requires someone who is highly analytical, understands key pricing and packaging trade offs, approaches problems in a structured manner, and is comfortable with ambiguity.

Responsibilities

• Develop a cohesive company-level approach to pricing & packaging, including overall portfolio design and segment-specific pricing strategies.
• Accelerate revenue growth through the end-to-end ideation and execution of product monetization strategies across a product portfolio
• Conduct customer research and collecting customer insights to inform product pricing and packaging strategies, including bundling
• Analyze data (e.g., usage, transaction, customer data) to inform key business trends and strategic decisioning at the executive level
• Work cross-functionally with Product Marketing, Product, Finance, BizOps and GTM teams

Qualifications

• 8+ years of experience in the technology industry, preferably in Pricing & Packaging / Monetization / Business Planning, Product Marketing or Corporate Strategy functions
• 2+ years in Pricing & Packaging (or related) function
• Proven track record of successfully developing, leading, and executing pricing and packaging strategies for technology businesses
• Excellent communication skills and the ability to gain cross-functional alignment on monetization strategies from counterparts and executives
• Strong understanding of pricing & packaging frameworks, trade-offs, and their applicabilityAnalytical rigor, including synthesis of large datasets and developing unique insights from data
• Experience leading customer research projects, including quantitative pricing surveys such as conjoint and van westendorp, to inform pricing and packaging strategies
• Bachelor’s degree in business, economics, or other quantitative disciplines