Content Strategist

DTCo Content Strategists play a vital role in customer acquisition for our portfolio of clients. They bring some of the most cuttings edge brands to life and add real value to their growth through designing paid ads that run on Meta, TikTok and YouTube.

This role works in partnership with the Content and Account teams and reports to the Director of Design Operations.

Responsibilities:

Concept

• You’ll brainstorm and ideate creative for Meta, TikTok and YouTube, analyzing previous performance to guide decisions.
• You’ll concept production briefs and develop story/mood boards.
• You’ll define scopes and timelines for production and design projects.
• You’ll monitor the social and creative landscape for the “next” thing.

Execution

• You’ll design and edit static, animation and video ads.
• You’ll sustain brand voice through direct response ad copy and uphold brand guidelines.
• You’ll uphold QA standards.
• You’ll execute UGC and studio production.

Organization and Project Management

• You’ll collaborate with Account teams on everything from ad analysis to concepting new briefs.
• You’ll lead internal communication around project timelines and deliverables.
• You’ll contribute to a DTCo culture that pushes for a high volume of quality content.
• You’ll partner with cross-functional and internal teams to ensure that briefs are actionable and that monthly deliverables are met.
• You’ll seek to solve content problems through creativity and with appropriate urgency.

Client facing

• You’ll attend client kick offs and break out sessions.

Qualifications:

• 2-5 years experience in direct response ad design or relevant experience across both video and static mediums, with a portfolio that demonstrates this skill set.
• Excels in working cross-functionally, bringing your own + others' ideas to life.
• Inspired by scrappy creativity and the social landscape.
• Comfortable creating stills + short video on iPhone.
• Proficient in Adobe Photoshop/Illustrator/Premiere/After Effects/Canva/CapCut/etc.
• Comfortable testing new tools to enhance and streamline work (eg. AI-driven, generative tools).
• Strong eye for detail and organization skills.
• This job requires a Bachelor's Degree in a related area.

Intangibles

• Primary: Organized, Proactive, Communicative
• Secondary: Gumption, Humble, Curious

Team Player

• Comfortable being relied on to balance workload and deliverables. Displays sense of urgency when necessary.
• A team player through and through: sees that no idea is too off the wall to surface, no job is too small to get done, and problems can be solved collaboratively.

Benefits

• Competitive Compensation & Benefits
• Annual Bonuses
• 100% Remote
• Flexible PTO
• Leadership Participates in Day-to-Day Work
• Fun, High-Growth Clients
• Inclusive
• A Team That Has More Going On Than Just Work