Founding Marketing Lead

Problem

1. We are suffering on a global scale
2. Stress, Anxiety, Depression at all time high
3. Our minds are not prepared; our 'software' is outdated
4. Stress -- like computer virus, are killing us slowly

Vision

1. To create a proper Operating System for the Mind
2. 'App stores' that elevates the mind
3. 'Firewall' that protects the mind
4. 'Performance tracker' that tracks the mind
5. 'Siri' that guides the mind

V1 Product
The vision is grand, but we want to go to market with a wrist wearable, like FitBit, that tracks mindfulness level in real time. For more information: https://www.suryaband.com/

What makes us unique

1. Patented tech, proven, same efficacy as traditional EEG devices
2. Except no funny looking wires on the scalp;
3. No putting a chip in your brain
4. We are building an entirely new category - Operating System for the Mind

We want a Founding Marketing Lead that defines new category
We’re seeking a Founding Marketing Lead to create, define and dominate a whole new category: the Operating System for the Mind. Like how Facebook created social media, this is a once-in-a-lifetime opportunity to not just market a product, but to solve a problem the world didn’t fully realize it had—and own the narrative around that solution.

Category Creation & Conditioning the Market
Define, shape, and evangelize the new category: Operating System for the Mind.
Educate and excite the market. Goal is to make Surya = OS for the Mind.

Gather 50K waitlist sign-ups before launch
Test, optimize, and scale online and offline marketing channels, including:
Digital ads (Facebook, Google, TikTok, etc.)
Content marketing and SEO
Email campaigns and viral referral programs
Influencer and partnership marketing
Community building and events

What We’re Looking For
Experience: Proven track record of taking consumer electronics (startup) from 0 to $10M in revenue.
Category Creation: Experience or familiarity with creating new categories or launching a disruptive product in a competitive space.
Full-Stack Marketer: Comfortable working across all marketing channels (online and offline).
Data-Driven: Strong analytical skills with a focus on testing, optimization, and scaling campaigns.
Visionary and Grit: Ability to see the big picture while rolling up your sleeves to get things done.

This isn’t a typical marketing job.
No Playbook: You’ll be building from scratch, breaking molds, and inventing strategies as you go.
High Stakes, High Rewards: The mental fitness space is winner-takes-all, and we aim to dominate.
Once-in-a-Lifetime Opportunity: Join us on a journey to define and lead a category that will shape the future of human potential.

Before you apply
This role isn’t for everyone. It’s going to be extremely tough. The stakes are high, and there’s no roadmap to follow. You’ll face constant challenges as we forge new territory. But for the right person, this is your chance to be part of something bigger than yourself. To create, define, and dominate a new category.

If you think this is for you, answer three questions below

1. In your opinion, should go to market by positioning ourselves as "FitBit for the mind", "Mindfulness Trainer", or "Operating System for your mind"? Why?

2. What's your biggest achievement?

3. Why should we hire you?